Global Strategic Insights Director – Remote Impact Leader

Stanley Black & Decker; United States; Remote; USD 180,000 - 240,000; Full time

Benefits offered by this job

Benefits package

Tool discounts

Job summary

Stanley Black & Decker in Towson, MD (remote in the USA) seeks a Global Strategic Insights Director for DEWALT to shape business strategy, product roadmap, and global marketing messaging. You will lead a small team, partner with Marketing, Product and Category teams, and drive a proactive learning agenda informed by end-user insights.

The role emphasizes building a unified insights function, leveraging diverse research methods, and presenting data-driven narratives to senior leadership.

Qualifications

• Bachelor's degree and MBA a plus
• 10+ years of professional experience in Consumer Insights and/or a combination of Brand Development, Marketing Strategy, Marketing, Product/Project Management, or at a research vendor
• Experience in managing and developing others
• Expertise in a variety of qualitative and quantitative consumer research techniques and data analytics
• Excellent communication skills
• Travel as needed.

Responsibilities

• Partner with Function Lead to build and develop the Strategic Insights group driving its vision and objectives
• Drive the DEWALT learning agenda and provide inputs into the key priorities of the function
• Build advocacy for sustained organizational investment in end user understanding including a roadmap for foundational pro user insights needed to support the strategic horizon
• Stay current with emerging research and analytic methodologies, sharing knowledge to enhance the organization's capabilities
• Standardize research approaches to ensure consistent application of insights across the business
• Create strong partnerships with vendors and cross-functional leadership to drive collaborative success
• Lead and develop a team of at least 3 Strategic Insights professionals
• Create direction, prioritization, and long-term insights capability development for the team
• Reinforce a work culture of mutual trust and collaboration
• Create and align work plans that ladder to the function and DEWALT business priorities
• Seek out and enable professional and functional development within the team
• Transform data into actionable insights, influencing the strategic decisions and behavior of senior and executive level leaders through compelling storytelling and data integration
• Seek out and acquire reliable, global market data to integrate with custom insights
• Identify and assess new business opportunities at the category, brand, country, and global level
• Synthesize user and marketplace data to create compelling narratives that guide the strategic direction of the business
• Create immersive experiences that bring the end user to life for leadership and business teams from product development to regional activation
• Measure and evaluate in-market success, leveraging key learnings to optimize new product development process
• Optimize learning and global research opportunities to efficiently meet business needs
• Create and align priorities with senior leaders to implement strategic learning plans to address the most critical questions for the business
• Guide research development, execution, and deployment of insights across the team by using expertise across a wide variety of research methods
• Identify and test innovative tools and techniques for more efficient and effective research, scaled globally where applicable
• Oversee research and data supplier relationships
• Vet agency and vendor partner capabilities for regional and global scale
• Select suppliers to partner with and share experiences openly with the consumer insights community

Skills

Consumer insights

Marketing strategy

Data analytics

Team leadership

Qualitative research

Quantitative research

Communication skills

Travel

Education

Bachelor's degree

MBA

Job description

Stanley Black & Decker in Towson, MD (remote in the USA) seeks a Global Strategic Insights Director for DEWALT to shape business strategy, product roadmap, and global marketing messaging. You will lead a small team, partner with Marketing, Product and Category teams, and drive a proactive learning agenda informed by end-user insights.

The role emphasizes building a unified insights function, leveraging diverse research methods, and presenting data-driven narratives to senior leadership.