Global Brand Strategy Associate – Growth & Execution

Stanley Black & Decker; Towson (MD); Hybrid; USD 75,000 - 115,000; Full time

Job summary

Stanley Black & Decker in Towson, MD is seeking a Global Associate Brand Manager (Product Strategy for DEWALT) to help shape and execute brand strategies across North America in a hybrid work environment. You will manage day-to-day activities and contribute to the overall marketing strategy for iconic brands.

The role requires a proactive, data-driven thinker with strong communication and project management skills, ready to own a portfolio and collaborate with product, sales, and legal teams to

Qualifications

• 1+ years in a marketing or brand role.
• Hungry for data/analytics to dive deep into end-user needs.
• Strong communicator with excellent interpersonal skills.
• Exceptional project management, organizational, and communication skills.

Responsibilities

• Support coordination and strategic partnership with multi-functional marketing team in development and implementation of plans.
• Help manage creative development process: Start new jobs, develop briefs, review content and provide feedback.
• Act as steward of Brand portfolio; lead development and adherence to Brand Guidelines and assets.
• Collaborate with Product, Sales, and Commercial teams on new product innovation and Brand input.
• Lead marketing execution: naming, messaging, packaging, photography, digital and video content.
• Collaborate with Product, Design and Structure, and Legal on packaging to ensure brand consistency.
• Full project ownership and proactive cross-functional collaboration.
• Identify gaps, interdependencies, wins, and challenges impacting activation.

Skills

Brand management

Marketing

Data analytics

Project management

Communication

Job description

Stanley Black & Decker in Towson, MD is seeking a Global Associate Brand Manager (Product Strategy for DEWALT) to help shape and execute brand strategies across North America in a hybrid work environment. You will manage day-to-day activities and contribute to the overall marketing strategy for iconic brands.

The role requires a proactive, data-driven thinker with strong communication and project management skills, ready to own a portfolio and collaborate with product, sales, and legal teams to