Outdoor Strategic Insights Manager (Hybrid)

Stanley Black and Decker Inc.; Towson (MD); Hybride; USD 78 000 - 125 000; Plein temps

Avantages offerts par ce poste

Tool discounts

Benefits package

Résumé du poste

Stanley Black & Decker Inc. in Towson, MD (Hybrid) seeks a Strategic Insights Manager for Outdoor to shape brand and portfolio strategy through consumer and shopper insights. You will drive learning plans, craft compelling narratives for leadership, and influence key partners across retail and channels.

You’ll blend quantitative and qualitative data to inspire product development, guide research, and mentor junior staff while collaborating across global teams. Travel 5–10% is required.

Qualifications

• Bachelor’s Degree, MBA a plus.
• 5+ years of professional experience in Consumer Insights and/or a combination of Brand Development, Marketing Strategy, or at a research vendor.
• Experience building holistic learning plans that integrate data, trends, and primary research.
• Experience blending quantitative & qualitative learning for a clear story and action plan.
• Proven ability to influence a diverse set of stakeholders, including external partners.
• Travel 5-10%.

Responsabilités

• Leverage consumer and market understanding to identify and drive into strategic plans promising growth opportunities for the brand, retailer and channel.
• Create immersive experiences that bring the needs of the consumer and shopper to life for business teams.
• Build and share compelling stories with business leaders that provide insight into how end users are influencing our categories.
• Create and implement strategic learning plans to address the most critical questions for the business.
• Acquire, synthesize, and socialize trends to inspire innovation.
• Guide specific research development and execution using expertise in a variety of research methods.
• Synthesize disparate data and make recommendations grounded in consumer and market knowledge and guided by a broader sense of the business.
• Vet agency and vendor partner capabilities for regional and global scale.
• Select suppliers to partner with and share experiences openly with the consumer insights community.
• Identify innovative tools and new ways of working to deliver more impactful results.
• Build advocacy for sustained organizational investment in consumer and shopper understanding.
• Coach and mentor more junior team members.

Connaissances

Consumer insights

Market research

Stakeholder influence

Learning plans

Quant/qual learning blend

Travel 5-10%

Formation

Bachelor’s Degree

MBA a plus

Description du poste

Stanley Black & Decker Inc. in Towson, MD (Hybrid) seeks a Strategic Insights Manager for Outdoor to shape brand and portfolio strategy through consumer and shopper insights. You will drive learning plans, craft compelling narratives for leadership, and influence key partners across retail and channels.

You’ll blend quantitative and qualitative data to inspire product development, guide research, and mentor junior staff while collaborating across global teams. Travel 5–10% is required.