Global Strategic Insights Director, DEWALT

Stanley Black & Decker; United States; A distancia; USD 180.000 - 240.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Benefits package

Tool discounts

Descripción de la vacante

Stanley Black & Decker in Towson, MD (remote in the USA) seeks a Global Strategic Insights Director for DEWALT to shape business strategy, product roadmap, and global marketing messaging. You will lead a small team, partner with Marketing, Product and Category teams, and drive a proactive learning agenda informed by end-user insights.

The role emphasizes building a unified insights function, leveraging diverse research methods, and presenting data-driven narratives to senior leadership.

Formación

• Bachelor's degree and MBA a plus
• 10+ years of professional experience in Consumer Insights and/or a combination of Brand Development, Marketing Strategy, Marketing, Product/Project Management, or at a research vendor
• Experience in managing and developing others
• Expertise in a variety of qualitative and quantitative consumer research techniques and data analytics
• Excellent communication skills
• Travel as needed.

Responsabilidades

• Partner with Function Lead to build and develop the Strategic Insights group driving its vision and objectives
• Drive the DEWALT learning agenda and provide inputs into the key priorities of the function
• Build advocacy for sustained organizational investment in end user understanding including a roadmap for foundational pro user insights needed to support the strategic horizon
• Stay current with emerging research and analytic methodologies, sharing knowledge to enhance the organization's capabilities
• Standardize research approaches to ensure consistent application of insights across the business
• Create strong partnerships with vendors and cross-functional leadership to drive collaborative success
• Lead and develop a team of at least 3 Strategic Insights professionals
• Create direction, prioritization, and long-term insights capability development for the team
• Reinforce a work culture of mutual trust and collaboration
• Create and align work plans that ladder to the function and DEWALT business priorities
• Seek out and enable professional and functional development within the team
• Transform data into actionable insights, influencing the strategic decisions and behavior of senior and executive level leaders through compelling storytelling and data integration
• Seek out and acquire reliable, global market data to integrate with custom insights
• Identify and assess new business opportunities at the category, brand, country, and global level
• Synthesize user and marketplace data to create compelling narratives that guide the strategic direction of the business
• Create immersive experiences that bring the end user to life for leadership and business teams from product development to regional activation
• Measure and evaluate in-market success, leveraging key learnings to optimize new product development process
• Optimize learning and global research opportunities to efficiently meet business needs
• Create and align priorities with senior leaders to implement strategic learning plans to address the most critical questions for the business
• Guide research development, execution, and deployment of insights across the team by using expertise across a wide variety of research methods
• Identify and test innovative tools and techniques for more efficient and effective research, scaled globally where applicable
• Oversee research and data supplier relationships
• Vet agency and vendor partner capabilities for regional and global scale
• Select suppliers to partner with and share experiences openly with the consumer insights community

Conocimientos

Consumer insights

Marketing strategy

Data analytics

Team leadership

Qualitative research

Quantitative research

Communication skills

Travel

Educación

Bachelor's degree

MBA

Descripción del empleo

Global Strategic Insights Director, DEWALT

Towson, MD/Remote based in the USA

The Job:

As a Global Strategic Insights Director you'll be part of our Insights & Analytics team. The Global Strategic Insights Director for DEWALT will be at the forefront of shaping the future of our business. This role is pivotal in driving impactful change by influencing our Pro business strategy, our product innovation roadmap, and global marketing communications. With a relentless focus on understanding the end user and marketplace dynamics, the Global Strategic Insights Director will lead the charge, ensuring that DEWALT remains a preferred brand for Tools and Outdoor working in partnership with Marketing, Product and Category Management leaders.

• Partner with Function Lead to build and develop the Strategic Insights group driving its vision and objectives.
• Drive the DEWALT learning agenda and provide inputs into the key priorities of the function
• Build advocacy for sustained organizational investment in end user understanding including a roadmap for foundational pro user insights needed to support the strategic horizon
• Stay current with emerging research and analytic methodologies, sharing knowledge to enhance the organization's capabilities
• Standardize research approaches to ensure consistent application of insights across the business
• Create strong partnerships with vendors and cross-functional leadership to drive collaborative success
• Lead and develop a team of at least 3 Strategic Insights professionals
• Create direction, prioritization, and long-term insights capability development for the team
• Reinforce a work culture of mutual trust and collaboration
• Create and align work plans that ladder to the function and DEWALT business priorities
• Seek out and enable professional and functional development within the team
• Transform data into actionable insights, influencing the strategic decisions and behavior of senior and executive level leaders through compelling storytelling and data integration
• Seek out and acquire reliable, global market data to integrate with custom insights
• Identify and assess new business opportunities at the category, brand, country, and global level
• Synthesize user and marketplace data to create compelling narratives that guide the strategic direction of the business
• Create immersive experiences that bring the end user to life for leadership and business teams from product development to regional activation
• Measure and evaluate in-market success, leveraging key learnings to optimize new product development process
• Optimize learning and global research opportunities to efficiently meet business needs
• Create and align priorities with senior leaders to implement strategic learning plans to address the most critical questions for the business
• Guide research development, execution, and deployment of insights across the team by using expertise across a wide variety of research methods
• Identify and test innovative tools and techniques for more efficient and effective research, scaled globally where applicable
• Oversee research and data supplier relationships
• Vet agency and vendor partner capabilities for regional and global scale
• Select suppliers to partner with and share experiences openly with the consumer insights community

The Person:

You love to learn and grow and be acknowledged for your valuable contributions. You're not intimidated by innovation. Wouldn't it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:

• Bachelor's Degree, MBA a plus
• 10+ years of professional experience in Consumer Insights and/or a combination of Brand Development, Marketing Strategy, Marketing, Product/Project Management, or at a research vendor
• Experience in managing and developing others.
• Expertise in a variety of qualitative and quantitative consumer research techniques and data analytics
• Excellent communication skills
• Travel as needed.

This role is not eligible for visa sponsorship (H1B, OPT/CPT, TN etc).

The Details:

You'll receive a competitive salary and a great benefits plan, including:

• Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.

Discounts on Stanley Black & Decker tools and other partner programs.