Outdoor Strategic Insights Manager (Hybrid)

Stanley Black & Decker, Inc.; Towson (MD); Hybrid; USD 78,000 - 125,000; Full time

Benefits offered by this job

Medical

Dental

Life insurance

Vision

Disability insurance

401(k)

Employee Stock Purchase Plan

Paid time off

Tuition reimbursement

Tool discounts

Job summary

Stanley Black & Decker, Inc. is seeking a Strategic Insights Manager for Outdoor in Towson, MD or Valley City, OH. The role shapes business strategy, brand and product portfolio, and integrated marketing planning with a deep focus on end users and the shopper landscape.

You will lead research development, synthesize trends, and guide actions that drive growth across brands like DEWALT, BLACK+DECKER, CRAFTSMAN, and STANLEY. Hybrid work model and travel expected.

Qualifications

• Bachelor’s degree required; MBA a plus.
• 5+ years of experience in Consumer Insights and/or Brand Development, Marketing Strategy, or at a research vendor.
• Experience building holistic learning plans that integrate data, trends, and primary research.
• Experience blending quantitative and qualitative learning for clear storytelling and action.
• Proven ability to influence a diverse set of stakeholders, including external partners.

Responsibilities

• Leverage consumer and market understanding to identify and drive strategic growth plans for brand, retailer and channel.
• Create immersive experiences that translate consumer needs into actionable business insights.
• Build and share compelling stories with leaders showing how end users influence categories.
• Develop strategic learning plans addressing critical business questions.
• Synthesize data and trends to inspire innovation and inform decisions.
• Vet agencies and vendor capabilities for regional/global scale.

Skills

Consumer insights

Brand development

Marketing strategy

Primary research

Stakeholder influence

Education

Bachelor’s degree

MBA a plus

Job description

Stanley Black & Decker, Inc. is seeking a Strategic Insights Manager for Outdoor in Towson, MD or Valley City, OH. The role shapes business strategy, brand and product portfolio, and integrated marketing planning with a deep focus on end users and the shopper landscape.

You will lead research development, synthesize trends, and guide actions that drive growth across brands like DEWALT, BLACK+DECKER, CRAFTSMAN, and STANLEY. Hybrid work model and travel expected.