Global PR Manager, Performance Campaigns

Deckers Brands; Goleta (CA); Hybrid; USD 97,000 - 130,000; Full time

Benefits offered by this job

Competitive pay & bonuses

Health and wellness programs

Growth and development

Job summary

Deckers Brands is seeking a PR Manager, Performance for Global HOKA Brand Communications to lead global PR for performance launches and campaigns. You will shape messaging, drive cross-functional alignment with Marketing, Product, Sports Marketing, and regional teams, and identify opportunities with media partners to expand brand reach.

You have 7+ years in PR/communications, a strong media network, and a data-driven mindset to translate KPIs into strategy while traveling internationally for

Qualifications

• Bachelor's Degree or above in a related field.
• Seven+ years of PR/communications experience, ideally with global scope.
• Strong network of media relationships across performance running, fitness, lifestyle, and outdoor verticals.

Responsibilities

• Create integrated global PR strategies, messaging frameworks, and communications plans for product launches and brand initiatives.
• Lead campaign planning, storytelling development, and cross-functional alignment with Global Marketing, Product, Sports Marketing, and regional teams.
• Identify media opportunities, partnerships, and activations that drive global brand awareness and engagement.
• Lead PR strategy and execution for global events, races, product launches, and media experiences.
• Coordinate media attendance, spokesperson preparation, and onsite communications support.
• Partner with regional teams to ensure consistent execution and maximize earned media opportunities.
• Oversee proactive media outreach, interview coordination, and press responses across global markets.
• Manage HOKA's global PR agency network, including strategic direction, campaign execution, and performance.
• Cultivate and maintain relationships with key performance, lifestyle, fitness, and trade media.
• Track global PR KPIs including media coverage, impressions, share of voice, and placement quality.
• Prepare executive reporting and campaign recaps with actionable insights.
• Manage PR budget forecasting, accruals, reconciliation, and vendor coordination with Finance.
• Manage and mentor direct report(s), providing coaching, feedback, and professional development.
• Serve as the primary communications partner across internal stakeholders and regional teams.
• Establish priorities, workflows, and best practices to ensure successful global campaign execution.

Skills

PR strategy

Media relations

Writing & editing

Cross-functional collaboration

Data-driven mindset

Public speaking

Global scope experience

Agency management

Education

Bachelor's Degree or above

Tools

Media monitoring tools

Job description

Deckers Brands is seeking a PR Manager, Performance for Global HOKA Brand Communications to lead global PR for performance launches and campaigns. You will shape messaging, drive cross-functional alignment with Marketing, Product, Sports Marketing, and regional teams, and identify opportunities with media partners to expand brand reach.

You have 7+ years in PR/communications, a strong media network, and a data-driven mindset to translate KPIs into strategy while traveling internationally for