Global B2B Lifecycle Marketing Lead

Block; California; Remote; USD 135,000 - 203,000; Full time

Benefits offered by this job

Remote-friendly

Medical insurance

Flexible time off

Retirement plans

Family planning

Job summary

Block, Inc. in the United States is seeking a seasoned lifecycle marketing leader to own B2B email and CRM programs.

You will build global strategies that adapt regionally and partner with regional sales and product marketing. Day-to-day you will own the full customer lifecycle from prospect to merchant, run tests (A/B, multivariate), measure impact on revenue and engagement, and scale programs using Marketo and AI-powered content.

Qualifications

• 5+ years of experience owning B2B lifecycle, email or CRM marketing, ideally for global, sales-led products serving businesses of all sizes.
• Experience measuring lifecycle impact on revenue, retention and engagement, and presenting results to leadership.
• Hands-on Marketo experience building emails, nurture programs, dynamic content and audience segments.
• Working knowledge of Figma or similar software for designing and building email creative.

Responsibilities

• Own the full prospect and merchant lifecycle across every segment, from small businesses to enterprise.
• Build global strategies but think regionally and adapt one global framework to fit markets.
• Collaborate with regional sales leaders to translate needs into new journeys and improvements.
• Lead email for product go-to-market and thought leadership, partnering with Product Marketing and Content teams.
• Own the email test roadmap: write hypotheses, run A/B and multivariate tests, and share learnings.
• Set up regular reporting and feedback loops showing how lifecycle programs affect pipeline and retention.

Skills

Lifecycle marketing

CRM marketing

B2B marketing

AI fluency

Tools

Marketo

Figma

Job description

Block, Inc. in the United States is seeking a seasoned lifecycle marketing leader to own B2B email and CRM programs.

You will build global strategies that adapt regionally and partner with regional sales and product marketing. Day-to-day you will own the full customer lifecycle from prospect to merchant, run tests (A/B, multivariate), measure impact on revenue and engagement, and scale programs using Marketo and AI-powered content.