Global B2B Lifecycle Marketing Lead

Block; San Francisco (CA); Remote; USD 135,000 - 203,000; Full time

Benefits offered by this job

Remote work

Medical insurance

Flexible time off

Retirement savings plans

Family planning support

Job summary

Block is seeking a Lifecycle Marketing Manager to shape global B2B lifecycle and email strategy, turning prospects into merchants and helping them transact quickly. You will personalize journeys at scale using AI and tailor programs regionally for North America, the UK, and APAC.

Collaborate with Sales, Marketing, Revenue Operations, and Product to drive growth, retention, and lifetime value. You will own the global lifecycle across segments, build region-specific programs, and lead email

Qualifications

• 5+ years experience owning B2B lifecycle, email or CRM marketing for global, sales-led products.
• Experience measuring lifecycle impact on attributed, influenced and incremental revenue, retention and merchant engagement.
• Hands-on Marketo experience building emails, nurture programs, dynamic content and audience segments.
• Working knowledge of Figma or similar software for designing and building email creative.
• AI fluency, with a track record of using AI tools to scale marketing programs.
• Experience managing programs from idea to launch across multiple teams and time zones.

Responsibilities

• Own the full prospect and merchant lifecycle across every segment, from small businesses to enterprise.
• Build global strategies but think regionally: get to know the needs of each market and adapt one global framework to fit them.
• Work with regional sales leaders to understand their needs, find gaps in the customer journey, and turn those insights into new journeys and improvements.
• Lead email for product go-to-market and thought leadership, partnering with Product Marketing, Content and regional teams.
• Own the email test roadmap: write hypotheses, run A/B and multivariate tests, and share what you learn across the team.
• Test and grow lifecycle channels and tactics beyond email.
• Set up regular reporting and feedback loops with sales and regional teams, showing how lifecycle programs affect pipeline, merchant transaction volume and retention.

Skills

B2B lifecycle marketing

CRM marketing

Email marketing

AI fluency

Tools

Marketo

Figma

Job description

Block is seeking a Lifecycle Marketing Manager to shape global B2B lifecycle and email strategy, turning prospects into merchants and helping them transact quickly. You will personalize journeys at scale using AI and tailor programs regionally for North America, the UK, and APAC.

Collaborate with Sales, Marketing, Revenue Operations, and Product to drive growth, retention, and lifetime value. You will own the global lifecycle across segments, build region-specific programs, and lead email