AI-Powered Global B2B Lifecycle Manager

Cash App; Los Angeles (CA); Remote; USD 135,000 - 203,000; Full time

Benefits offered by this job

Remote work

Medical insurance

Flexible time off

Retirement savings plans

Job summary

Block is seeking a Lifecycle Marketing Manager to shape how merchants experience Afterpay and Cash App, delivering a global B2B lifecycle and email strategy. You will tailor programs regionally while owning the onboarding journeys that move prospects to merchants and help them grow their use of our products.

You will leverage AI to personalize at scale, drive test-driven optimization, and partner with Sales, Marketing, Revenue Operations and Product to accelerate merchant adoption and retention.

Qualifications

• 5+ years owning B2B lifecycle, email or CRM marketing.
• Experience measuring lifecycle impact on revenue, retention and engagement.
• Hands-on Marketo experience building emails, nurture programs, audience segments.
• Working knowledge of design tools for email creative (Figma or similar).
• Experience leading cross‑functional programs across time zones.

Responsibilities

• Own the full prospect and merchant lifecycle across all segments.
• Build global strategies with regionally adapted programs.
• Collaborate with regional sales to identify gaps in the journey.
• Lead email for product go-to-market and thought leadership.
• Own the email test roadmap: hypotheses, A/B and multivariate tests.
• Set up regular reporting showing impact on pipeline and retention.

Skills

B2B lifecycle marketing

CRM marketing

Email marketing

Marketing analytics

AI in marketing

Tools

Marketo

Job description

Block is seeking a Lifecycle Marketing Manager to shape how merchants experience Afterpay and Cash App, delivering a global B2B lifecycle and email strategy. You will tailor programs regionally while owning the onboarding journeys that move prospects to merchants and help them grow their use of our products.

You will leverage AI to personalize at scale, drive test-driven optimization, and partner with Sales, Marketing, Revenue Operations and Product to accelerate merchant adoption and retention.