Global B2B Lifecycle Marketing Manager (Remote)

Block, Inc.; California; Remote; USD 135,000 - 203,000; Full time

Benefits offered by this job

Remote work

Medical insurance

Flexible time off

Retirement savings plans

Family planning support

Job summary

Block, Inc. in the United States is seeking a Lifecycle Marketing Manager to shape global B2B lifecycle and email strategy, turning prospects into merchants and helping them scale.

You will own onboarding, engagement, and renewal programs, using AI to personalize at scale and accelerate learning across regions. The role is global with regional focus in North America, UK and APAC, reporting to the Global B2B Commerce Growth Lead.

Qualifications

• 5+ years owning B2B lifecycle, email or CRM marketing for global, sales-led products.
• Experience measuring lifecycle impact on revenue, retention and engagement.
• Hands-on Marketo experience building emails, nurture programs, dynamic content and audience segments.
• Working knowledge of Figma or similar software for designing and building email creative.
• Experience designing, running and measuring lifecycle growth and testing strategies.
• AI fluency and track record of using AI tools to scale programs.
• Experience managing programs from idea to launch across multiple teams and time zones.
• Experience partnering with sales and regional leaders to drive results.

Responsibilities

• Own the full prospect and merchant lifecycle across every segment, from small businesses to enterprise.
• Build global strategies but think regionally to adapt a single framework.
• Collaborate with regional sales leaders to identify gaps and create new journeys.
• Lead email for product go-to-market and thought leadership with Marketing, Content and regional teams.
• Own the email test roadmap: write hypotheses, run A/B tests, share learnings.
• Test and grow lifecycle channels and tactics beyond email.
• Set up regular reporting with sales and regional teams showing impact on pipeline and retention.

Skills

B2B lifecycle marketing

Email marketing

CRM marketing

AI fluency

Cross-functional collaboration

Project management

Tools

Marketo

Figma

Job description

Block, Inc. in the United States is seeking a Lifecycle Marketing Manager to shape global B2B lifecycle and email strategy, turning prospects into merchants and helping them scale.

You will own onboarding, engagement, and renewal programs, using AI to personalize at scale and accelerate learning across regions. The role is global with regional focus in North America, UK and APAC, reporting to the Global B2B Commerce Growth Lead.