Lifecycle Marketing Lead — AI‑Driven B2B SaaS

WRITER; Austin (TX); Hybrid; USD 141,000 - 185,000; Full time

Benefits offered by this job

Generous PTO

Medical, dental, and vision coverage

Paid parental leave

Fertility and family planning support

Flexible spending account

Health savings account

Annual work‑life stipends

Company stock options

Job summary

WRITER is seeking a senior lifecycle marketing manager to own how we engage, nurture, and grow audiences across the customer journey. You’ll command email and lifecycle marketing end to end, from strategy to hands‑on execution in HubSpot, with an eye on personalization and AI-driven optimization.

You’ll lead segmentation, journey design, and performance reporting for enterprise buyers, collaborating with demand gen, content, product marketing, and sales to drive pipeline and revenue.

Qualifications

• 6+ years of experience in lifecycle, CRM, email, or retention marketing, ideally in B2B SaaS or enterprise technology.
• Experience owning an email and lifecycle marketing program end to end, including both strategy and hands‑on execution.
• Experience building lifecycle programs for complex enterprise buying journeys and understanding how email and nurture support account‑based GTM motions.

Responsibilities

• Own our email and lifecycle marketing program end to end, from strategy and audience development through hands‑on execution, measurement, and optimization in HubSpot
• Build and manage emails, audiences, workflows, nurture programs, triggered journeys, A/B tests, and reporting directly in HubSpot without relying on marketing operations
• Drive audience segmentation strategy, getting into the weeds of how our database is structured to deliver the right message to the right person at the right time across a growing contact base
• Use behavioral, account, intent, and engagement signals to create experiences that become more relevant and personalized over time, supporting complex enterprise buying journeys and account‑based GTM motions
• Partner cross‑functionally with demand generation, ABM, content, product marketing, and sales to align lifecycle programs with broader GTM priorities and ensure nurture supports pipeline from first touch through expansion
• Explore how AI can transform the way we build audiences, personalize communications, and use email to move people through their journey — experimenting quickly and pushing beyond traditional lifecycle playbooks
• Establish the reporting and measurement framework that connects lifecycle activity to engagement, pipeline, and revenue outcomes, and translate performance into clear decisions and program improvements

Skills

Lifecycle marketing

CRM

Email marketing

ABM

B2B SaaS experience

Tools

HubSpot

Marketing automation

Job description

WRITER is seeking a senior lifecycle marketing manager to own how we engage, nurture, and grow audiences across the customer journey. You’ll command email and lifecycle marketing end to end, from strategy to hands‑on execution in HubSpot, with an eye on personalization and AI-driven optimization.

You’ll lead segmentation, journey design, and performance reporting for enterprise buyers, collaborating with demand gen, content, product marketing, and sales to drive pipeline and revenue.