Global B2B Lifecycle Marketer - AI-Powered Growth

Block; United States; Remote; USD 160,000 - 190,000; Full time

Benefits offered by this job

Remote work

Medical insurance

Flexible time off

Retirement savings plans

Family planning benefits

Job summary

Block is seeking a Lifecycle Marketing Manager to shape how merchants experience Afterpay and Cash App, building global B2B lifecycle and email strategy, personalized journeys, and a scalable test roadmap. Your programs will turn prospects into merchants, get new merchants set up and transacting quickly, and give established merchants what they need to grow.

This global role focuses on North America, the UK and APAC, working with Sales, Marketing & Revenue Ops, Product and Compliance to tailor

Qualifications

• You have 5+ years owning B2B lifecycle, email or CRM marketing for global, sales‑led products.
• You can measure lifecycle impact on revenue, retention and engagement and present results to leadership.
• You have hands‑on Marketo experience building emails, nurtures, dynamic content and segments.
• You have working knowledge of design tools like Figma for email creative.
• You design, run and measure lifecycle growth and testing strategies.
• You have AI fluency and a track record of using AI tools to scale programs.
• You have experience leading programs across multiple teams and time zones.

Responsibilities

• Own the full prospect and merchant lifecycle across all segments from small business to enterprise.
• Build global strategies with regional adaptations reflecting market needs.
• Collaborate with regional sales to identify gaps and craft new journeys.
• Lead email for product go‑to‑market and thought leadership with marketing teams.
• Own the email test roadmap and run A/B and multivariate tests.
• Test and grow lifecycle channels beyond email and report results to stakeholders.
• Maintain regular reporting with sales and regional teams on pipeline, volume and retention.

Skills

Lifecycle marketing

Email marketing

CRM marketing

Marketo

AI personalization

Cross‑functional collaboration

Regional strategy

A/B testing

Tools

Marketo

Figma

Job description

Block is seeking a Lifecycle Marketing Manager to shape how merchants experience Afterpay and Cash App, building global B2B lifecycle and email strategy, personalized journeys, and a scalable test roadmap. Your programs will turn prospects into merchants, get new merchants set up and transacting quickly, and give established merchants what they need to grow.

This global role focuses on North America, the UK and APAC, working with Sales, Marketing & Revenue Ops, Product and Compliance to tailor