Global B2B Lifecycle Marketing Lead

Block; California City (CA); À distance; USD 135 000 - 203 000; Plein temps

Avantages offerts par ce poste

Remote work

Medical insurance

Flexible time off

Retirement savings plans

Family planning

Résumé du poste

Block is seeking a strategist to own global lifecycle and email marketing across all merchant segments. You will partner with Product Marketing, Content and regional teams to drive growth, adoption and retention through personalized nurture journeys, AI-enabled content, and scalable lifecycle programs.

Ideal candidates have 5+ years in B2B lifecycle or CRM marketing, hands-on Marketo experience, and ability to work across time zones. Remote-friendly role with competitive benefits.

Qualifications

• Minimum 5 years experience owning B2B lifecycle, email or CRM marketing.
• Experience measuring lifecycle impact on attributed, influenced and incremental revenue, retention and merchant engagement.
• Hands-on Marketo experience building emails, nurture programs, dynamic content and audience segments.
• Working knowledge of Figma or similar software for designing and building email creative.

Responsabilités

• Own the full prospect and merchant lifecycle across every segment, from small businesses to enterprise.
• Build global strategies but think regionally and adapt a global framework to fit markets.
• Lead email for product go-to-market and thought leadership with cross-functional teams.
• Own the email test roadmap: write hypotheses, run A/B and multivariate tests, share insights.
• Set up regular reporting with sales and regional teams to show impact on pipeline, volume and retention.

Connaissances

Lifecycle marketing

Marketo

AI fluency

Email marketing

CRM marketing

Outils

Figma

Description du poste

Block is seeking a strategist to own global lifecycle and email marketing across all merchant segments. You will partner with Product Marketing, Content and regional teams to drive growth, adoption and retention through personalized nurture journeys, AI-enabled content, and scalable lifecycle programs.

Ideal candidates have 5+ years in B2B lifecycle or CRM marketing, hands-on Marketo experience, and ability to work across time zones. Remote-friendly role with competitive benefits.