Global B2B Lifecycle Marketing Manager

Cash App; Chicago (IL); Remote; USD 135,000 - 203,000; Full time

Benefits offered by this job

Remote work

Medical insurance

Flexible time off

Retirement plans

Family planning

Job summary

Block is seeking a Lifecycle Marketing Manager to shape global B2B lifecycle and email programs for Afterpay and Cash App. You’ll design personalized journeys, drive onboarding, and grow merchant engagement across NA, UK, and APAC while using AI at scale.

You will partner with Sales, Marketing, and Revenue Ops to build regionalized programs that reflect local realities and opportunities, reporting on impact and optimizing growth.

Qualifications

• Minimum 5 years owning B2B lifecycle, email or CRM marketing.
• Experience measuring lifecycle impact on revenue, retention and engagement.
• Hands-on Marketo experience building emails, nurture programs, and audiences.
• Working knowledge of design tools for email creative (Figma or similar).
• Experience designing, running and measuring lifecycle growth and testing strategies.
• AI fluency with a track record of using AI tools to scale marketing programs.
• Experience partnering with sales and regional leaders to drive lifecycle programs.

Responsibilities

• Own the full prospect and merchant lifecycle across all segments and geographies.
• Build global strategies while tailoring regional programs for market needs.
• Collaborate with regional sales to translate insights into new journeys and improvements.
• Lead email go-to-market and thought leadership, partnering with Product Marketing and Content.
• Own the email test roadmap: hypotheses, A/B tests, multivariate tests, learnings sharing.
• Test and grow lifecycle channels beyond email and set up regular reporting with sales and regional teams.
• Drive lifecycle programs that impact pipeline, merchant transaction volume and retention.

Skills

B2B lifecycle

CRM marketing

AI in marketing

Cross-functional collaboration

Tools

Marketo

Figma

AI tooling

Job description

Block is seeking a Lifecycle Marketing Manager to shape global B2B lifecycle and email programs for Afterpay and Cash App. You’ll design personalized journeys, drive onboarding, and grow merchant engagement across NA, UK, and APAC while using AI at scale.

You will partner with Sales, Marketing, and Revenue Ops to build regionalized programs that reflect local realities and opportunities, reporting on impact and optimizing growth.