Demand Generation Director

Commercetools; Boston (MA); Remote; USD 180,000 - 240,000; Full time

Benefits offered by this job

Medical/dental/vision insurance

Paid time off & holidays

Phone stipend

401K match

Professional development stipend

Remote-first company

Job summary

Commercetools is seeking a Director of Demand Generation to own the global strategy and execution for pipeline across enterprise accounts. You will lead a multi-disciplinary team spanning Digital Marketing, ABX, Field & Regional Marketing, Corporate Events, and Web Experience, partnering with Sales to turn demand into predictable revenue.

Design and execute an integrated, multi-channel demand engine aligned with ARR targets and market expansion goals.

Qualifications

• 10+ years of progressive demand generation leadership in enterprise B2B SaaS.
• Experience in headless/composable commerce, middleware, or developer-centric infrastructure is a major plus.
• Ability to design multi-channel, data-driven demand programs that scale globally.

Responsibilities

• Own the global demand generation strategy and execution for enterprise accounts.
• Lead and scale a multi-disciplinary team across ABX, Digital, Events, and Web.
• Partner with Sales and Revenue Operations to convert demand into revenue.
• Design an integrated demand engine aligned with ARR targets and market expansion.
• Mentor a remote, global team and optimize GTM execution across regions.

Skills

Demand generation leadership

ABX

Digital marketing

Field marketing

Account-Based Marketing

GTM alignment

Data-driven decision making

AI for scale

Multi-channel marketing

Global team leadership

Tools

CRM

Marketing Automation

Intent Data engines

Job description

• As our Director of Demand Generation, you’ll support the Marketing team by owning the global strategy and execution for generating pipeline across our target enterprise accounts
• Leading a multi-disciplinary team spanning Digital Marketing, ABX, Field & Regional Marketing, Corporate Events, and Web Experience, you will partner closely with Sales and Revenue Operations to turn demand into predictable revenue
• Strategic Growth Leadership: Design and execute an integrated, multi-channel global demand engine aligned with corporate ARR targets, market expansion goals, and key enterprise ICPs
• Team Scaling & Management: Lead, mentor, and expand a high-performing global team across ABX, Field Marketing, Digital, Web, and Events—fostering a culture of experimentation, accountability, and commercial excellence
• Pipeline Acceleration & ABX: Architect targeted Account-Based Marketing strategies for enterprise accounts, driving both net-new logos and expansion within existing accounts across North America, EMEA, APAC, and LATAM
• Full-Funnel Optimization: Establish a rigorous, data-driven approach to track end-to-end conversion rates, pipeline velocity, CAC, ROMI and marketing-attributed/influenced pipeline across all channels
• Sales & GTM Alignment: Serve as a core partner to Global Sales leadership, unifying marketing targets with sales pipelines, optimizing lead-to-opportunity handoffs, and continuously aligning GTM execution
• Leverage AI to Build for Scale: Identify opportunities to scale marketing programs and outcomes by implementing new ways-of-working supported by AI capabilities
• Budget & Performance Ownership: Manage the global demand gen budget, making agile resource-allocation decisions backed by ROI analytics and attribution models

Benefits

• 100% covered premiums for medical, dental, and vision insurance for you, dependents, and spouse/partner
• Generous time off package including PTO, parental leave, company holidays, sick time, and volunteer time off
• Monthly health membership and phone stipend
• Compensation benefits including 401K company match and an annual professional development stipend
• Flexible, family-friendly working hours - we are a remote first company

You’re a creative problem-solver and systems builder who is wired to find solutions. You confidently dive into complex challenges and have a talent for making them simple for others. Your curiosity drives you to constantly grow and contribute to an environment of trust and teamworkGreat ideas come from many paths, and your unique perspective matters more than checking every box. What matters most is the mindset you bring to the work

AI Aptitude:

A genuine curiosity for using AI tools and capabilities to work smarter and more effectively, paired with a drive to learn and put them into practice in your team

Analytical Precision:

A strong business acumen with a passion for pipeline math, unit economics, and data-backed decision-making

Global Team Leadership:

Proven experience leading and inspiring remote, cross-functional GTM teams across multiple regions and time zones

Cross-Functional Influence:

Exceptional communication skills with a demonstrated ability to align product, sales, finance, and executive stakeholders around unified growth goals

Advanced ABX & Digital Native:

Mastery of modern enterprise GTM plays, multi-touch attribution, data analytics, and modern martech stacks (CRM, Marketing Automation, Intent Data engines)

Enterprise B2B Software Track Record:

10+ years of progressive demand generation leadership in enterprise B2B SaaS/software (experience in headless/composable commerce, middleware, or developer-centric infrastructure is a major plus)