Head of Demand Gen & Growth — Remote

Higgsfield Inc.; San Francisco (CA); Remote; USD 220,000 - 320,000; Full time

Benefits offered by this job

Remote work

Competitive compensation

Stock options

Medical/Dental/Vision

Job summary

Higgsfield AI is seeking a Head of Demand Generation to build and scale a global demand engine across enterprise and self-serve motions. This senior, hands-on leadership role owns strategy and execution across digital channels, paid media, ABM, events, and partnerships while guiding lifecycle marketing from first touch through renewal.

You’ll partner with marketing, sales, growth, product, and RevOps in a fast-paced, high-impact environment, balancing strategic vision with hands-on execution to

Qualifications

• 6-8 years in B2B demand generation or growth marketing at a high-growth SaaS/AI company.
• Proven ability to generate measurable pipeline and revenue.
• Strong knowledge of enterprise marketing motions, ABM, and full-funnel demand generation.
• Experience with paid acquisition channels, lifecycle marketing, webinars, events, and integrated campaigns.
• Analytical mindset with attribution, funnel performance, and ROI experience.
• Collaborative with Sales, Product Marketing, RevOps, and executive leadership.
• Hands-on builder who can start from scratch while setting strategy.

Responsibilities

• Own the demand generation strategy to drive qualified pipeline across enterprise and PLG motions.
• Build integrated campaigns spanning paid media, content, email, webinars, events, partnerships, and outbound support.
• Create scalable ABM programs targeting enterprise customers and strategic accounts.
• Optimize lead gen, conversion, and pipeline velocity across the funnel.
• Scale marketing programs through data-driven experimentation and rapid iteration.
• Partner with Product Marketing to translate launches and customer stories into high-performing campaigns.
• Collaborate with Growth Marketing to align messaging for self-serve and enterprise audiences.
• Support field marketing, executive events, and industry conferences.
• Define KPIs, build pipeline/attribution/ROI reporting, and work with RevOps on lead routing and scoring.

Skills

Demand generation

Growth marketing

Integrated marketing

ABM

Analytics

Cross-functional leadership

Hands-on operator

Tools

HubSpot

Salesforce

Marketo

6sense

Clay

Google Ads

LinkedIn Campaign Manager

Job description

Higgsfield AI is seeking a Head of Demand Generation to build and scale a global demand engine across enterprise and self-serve motions. This senior, hands-on leadership role owns strategy and execution across digital channels, paid media, ABM, events, and partnerships while guiding lifecycle marketing from first touch through renewal.

You’ll partner with marketing, sales, growth, product, and RevOps in a fast-paced, high-impact environment, balancing strategic vision with hands-on execution to