Global Demand Gen Director: Enterprise GTM & ABX Leader

Commercetools; Boston (MA); Remote; USD 180,000 - 240,000; Full time

Benefits offered by this job

Medical/dental/vision insurance

Paid time off & holidays

Phone stipend

401K match

Professional development stipend

Remote-first company

Job summary

Commercetools is seeking a Director of Demand Generation to own the global strategy and execution for pipeline across enterprise accounts. You will lead a multi-disciplinary team spanning Digital Marketing, ABX, Field & Regional Marketing, Corporate Events, and Web Experience, partnering with Sales to turn demand into predictable revenue.

Design and execute an integrated, multi-channel demand engine aligned with ARR targets and market expansion goals.

Qualifications

• 10+ years of progressive demand generation leadership in enterprise B2B SaaS.
• Experience in headless/composable commerce, middleware, or developer-centric infrastructure is a major plus.
• Ability to design multi-channel, data-driven demand programs that scale globally.

Responsibilities

• Own the global demand generation strategy and execution for enterprise accounts.
• Lead and scale a multi-disciplinary team across ABX, Digital, Events, and Web.
• Partner with Sales and Revenue Operations to convert demand into revenue.
• Design an integrated demand engine aligned with ARR targets and market expansion.
• Mentor a remote, global team and optimize GTM execution across regions.

Skills

Demand generation leadership

ABX

Digital marketing

Field marketing

Account-Based Marketing

GTM alignment

Data-driven decision making

AI for scale

Multi-channel marketing

Global team leadership

Tools

CRM

Marketing Automation

Intent Data engines

Job description

Commercetools is seeking a Director of Demand Generation to own the global strategy and execution for pipeline across enterprise accounts. You will lead a multi-disciplinary team spanning Digital Marketing, ABX, Field & Regional Marketing, Corporate Events, and Web Experience, partnering with Sales to turn demand into predictable revenue.

Design and execute an integrated, multi-channel demand engine aligned with ARR targets and market expansion goals.