Global Demand Gen Leader: AI-Driven Growth & Pipeline

Vontier; Columbus (OH); On-site; USD 150,000 - 200,000; Full time

Benefits offered by this job

Health benefits

401(k) with company match

Paid time off

Job summary

Teletrac Navman is seeking a Global Director of Demand Generation to own the engine that turns market demand into qualified pipeline. You will set the global acquisition strategy, run the website as the primary pipeline asset, and build a data-driven, AI-enabled team that grows marketing-sourced revenue efficiently across regions.

You will be accountable for a pipeline number, decide where to allocate media, and drive collaboration between marketing and sales from first touch to closed-won.

Qualifications

• 10+ years in B2B demand generation or digital marketing, incl. 7+ years in B2B SaaS.
• Experience leading multi-region teams and agencies across NA, EMEA, APAC.
• Proven ability to own a pipeline target and grow marketing-sourced pipeline with efficient CAC.
• Hands-on depth in SEO, paid search and paid social; AI search optimization knowledge.
• Experience with website as a conversion engine and multi-language localization.

Responsibilities

• Own global acquisition strategy and annual demand plan by region and product line.
• Design full-funnel programs across paid, organic, owned and partner channels.
• Run ABM and enterprise programs with intent data to prioritize accounts.
• Manage global media budget with allocation rules for best pipeline yield.
• Lead a testing program including AI-powered experiences and CRO initiatives.
• Collaborate with Sales, Product Marketing and Brand on buyer journeys and pricing pages.
• Oversee website as primary pipeline asset with localization for multiple regions.
• Lead marketing analytics and provide weekly pipeline performance insights.
• Build data foundation: enrichment, first-party data, privacy compliance.

Skills

B2B demand generation

multi-region leadership

SEO, paid search & paid social

ABM / marketing operations

analytics & BI tools

Salesforce / MA platform

Education

Bachelor's degree in marketing or business

MBA or related advanced degree

Tools

Salesforce

HubSpot / Pardot / Marketo

GA4

AI-driven analytics tools

Job description

Teletrac Navman is seeking a Global Director of Demand Generation to own the engine that turns market demand into qualified pipeline. You will set the global acquisition strategy, run the website as the primary pipeline asset, and build a data-driven, AI-enabled team that grows marketing-sourced revenue efficiently across regions.

You will be accountable for a pipeline number, decide where to allocate media, and drive collaboration between marketing and sales from first touch to closed-won.