Global Demand Gen Director - AI-Driven Pipeline Leader

Vontier Corporation; Juneau (AK); On-site; USD 150,000 - 200,000; Full time

Job summary

Teletrac Navman seeks a Global Director of Demand Generation to own the engine that turns market demand into qualified pipeline. You will set the global acquisition strategy, run the website as our primary pipeline asset, and build a data-driven, AI-enabled team that grows marketing-sourced revenue efficiently across every region.

You will be accountable for a pipeline number and decide where the next dollar of media goes, what tests come next, and how marketing and sales work together from

Qualifications

• Bachelor's degree in marketing, business or a related field, or equivalent experience (MBA or Master's degree beneficial).
• 10+ years in B2B demand generation or digital marketing, including 7+ years in B2B SaaS.
• 5+ years leading multi-region teams and agencies, ideally across North America, EMEA and APAC.
• A proven record of owning a pipeline target and growing marketing-sourced pipeline at an efficient CAC.
• Hands-on depth in SEO, paid search and paid social, plus working knowledge of AI search optimization (GEO/AEO).
• Experience running a corporate website as a conversion engine, including CMS migration, Conversion Rate Optimization programs and multi-language localization.
• Strong analytical skills in funnel analytics, attribution, experiment design and BI tools; comfort working with SQL or data teams.
• Advanced experience with Salesforce and a major marketing automation platform (e.g., HubSpot, Pardot/Account Engagement or Marketo), plus intent/ABM, enrichment and conversion tools (e.g., 6sense, Clay, GA4, tag management).
• Enough technical knowledge of web technologies (HTML/CSS, tag management, APIs and integrations) to lead developers and agencies effectively.
• Practical use of generative AI in marketing workflows, with sound judgment on quality, brand and data privacy.
• Ability to operate both strategically and tactically, and to manage multiple programs in a fast-paced, change-embracing environment.

Responsibilities

• Build and own the global acquisition strategy and annual demand plan, setting pipeline and SQO targets by region, segment (enterprise, mid-market, SMB) and product line in partnership with Sales and Finance.
• Design full-funnel, always-on programs across paid, organic, owned, partner and outbound-assist channels, built around buying groups rather than individual leads.
• Run account-based programs for enterprise and competitive-displacement targets, using intent and engagement data to prioritize accounts and trigger plays.
• Manage the global media budget with clear allocation rules, shifting spend toward the channels, audiences and creative that produce pipeline at the lowest cost.
• Test and scale new acquisition channels, including LinkedIn, YouTube and CTV, review sites and software marketplaces, partner co-marketing and event-to-pipeline programs.
• Own the global website as the company's primary pipeline asset: roadmap, information architecture, performance, conversion and localization across US, UK, LATAM (Spanish) and ANZ sites.
• Run the website like a product, with a prioritized backlog, sprint cadence and a continuous experimentation program (A/B and multivariate testing, CRO, and personalization by industry, segment and account).
• Partner with Product Marketing and Brand on buyer-centric journeys, bundle and pricing pages, competitor comparison pages, ROI calculators and interactive demos that shorten the path to a sales conversation.
• Modernize the web and conversion stack, including evaluating headless or composable CMS options, form and lead-routing tools, and AI-powered chat that qualifies visitors and books meetings in real time.
• Hold the site to high technical standards: Core Web Vitals, accessibility (WCAG), structured data, security and consent management.
• Lead SEO strategy covering technical health, content and authority across all regional domains and languages.
• Build visibility in AI-driven search and answer engines (Google AI Overviews and AI Mode, ChatGPT, Perplexity, Copilot, Gemini) through GEO/AEO.
• Direct paid search and paid social, including bidding strategy, first-party audience strategy, offline conversion imports from CRM and creative testing at scale.
• Use AI tools to scale content production, localization, ad variations and analysis, with human review and clear brand governance.
• Lead the marketing analytics function and own a single source of truth for funnel performance from first touch to closed-won revenue.
• Define and maintain funnel stages, lead and account scoring, routing and SLAs with Sales Operations in Salesforce and the marketing automation platform.
• Build a measurement approach that blends multi-touch attribution, incrementality and holdout testing, and media mix modeling.
• Deliver weekly pipeline and performance reporting with clear commentary on what is working, what is not and what changes next.
• Own the data foundation for demand: enrichment, intent, first-party data capture, server-side tracking and consent, compliant with GDPR, CCPA/CPRA, the Australian Privacy Act and applicable LATAM privacy laws.

Skills

Demand generation

Digital marketing

Multi-region leadership

Pipeline ownership

SEO & PPC

AI search optimization

CRM & MA

ABM / Intent

Web tech basics

SQL experience

Conversion optimization

Strategic & tactical

Agency management

Education

Bachelor's degree in marketing/business or related field

MBA or Master's degree beneficial

Tools

Salesforce

HubSpot / Pardot / Marketo

GA4

6sense / ABM tools

Tag management

APIs

Job description

Teletrac Navman seeks a Global Director of Demand Generation to own the engine that turns market demand into qualified pipeline. You will set the global acquisition strategy, run the website as our primary pipeline asset, and build a data-driven, AI-enabled team that grows marketing-sourced revenue efficiently across every region.

You will be accountable for a pipeline number and decide where the next dollar of media goes, what tests come next, and how marketing and sales work together from