Global Demand Gen Director: AI-Driven Growth Engine

Vontier; Olympia (WA); On-site; USD 150,000 - 200,000; Full time

Benefits offered by this job

Health insurance (medical, dental, and

Disability insurance

Life insurance

401(k) with company matching

Paid time off

Job summary

Teletrac Navman seeks a Global Director of Demand Generation to own the engine turning market demand into qualified pipeline. You will set the global acquisition strategy, run the website as the primary pipeline asset, and build an AI-enabled, data-driven team delivering marketing-sourced revenue across regions.

You will be accountable for a pipeline target, decide spend, test website experiments, and align marketing with sales from first touch to closed-won in a fast-paced global environment.

Qualifications

• Bachelor's degree or equivalent experience in marketing/business.
• 10+ years in B2B demand generation, including 7+ years in B2B SaaS.
• 5+ years leading multi-region teams and agencies across NA, EMEA and APAC.
• Proven pipeline ownership with efficient CAC.
• Hands-on depth in SEO, paid search and paid social; knowledge of AI search optimization (GEO/AEO).
• Experience running a corporate website as a conversion engine, CMS migration, CRO and multi-language localization.
• Strong analytics, funnel analytics, attribution, BI tools; comfort with SQL or data teams.
• Experience with Salesforce and major marketing automation (HubSpot, Pardot/Engage, Marketo) plus intent/ABM tools (6sense, Clay, GA4, tag management).
• Technical knowledge of web technologies to lead developers and agencies.
• Practical use of generative AI in marketing with consideration for quality and data privacy.
• Able to operate strategically and tactically; manage multiple programs in a fast-paced environment.

Responsibilities

• Build and own the global acquisition strategy and annual demand plan, setting pipeline and SQO targets by region, segment and product line with Sales and Finance.
• Design full-funnel, always-on programs across paid, organic, owned, partner and outbound, focused on buying groups.
• Run ABM programs for enterprise and displacement targets using intent data to prioritize accounts.
• Manage the global media budget with allocation rules to optimize pipeline cost.
• Test and scale new channels (LinkedIn, YouTube, CTV, review sites, marketplaces); partner co-marketing and event-to-pipeline.

Skills

B2B demand gen

Multi-region leadership

SEO & paid search

ABM campaigns

Website funnel

Data analytics

SQL familiarity

AI in marketing

Education

Bachelor's degree in marketing or business

MBA or Master's beneficial

Tools

Salesforce

HubSpot / Pardot

Marketo

6sense

GA4

Tag management

CMS migration

Job description

Teletrac Navman seeks a Global Director of Demand Generation to own the engine turning market demand into qualified pipeline. You will set the global acquisition strategy, run the website as the primary pipeline asset, and build an AI-enabled, data-driven team delivering marketing-sourced revenue across regions.

You will be accountable for a pipeline target, decide spend, test website experiments, and align marketing with sales from first touch to closed-won in a fast-paced global environment.