Global Demand Gen Director — ABM & Growth Engine

Cognex Corporation; Natick (MA); Hybrid; USD 175,000 - 245,000; Full time

Benefits offered by this job

Health insurance

401(k) retirement plan with company matching

Paid time off including holidays

Job summary

Cognex Corporation in Natick, Massachusetts is seeking a Director of Global Demand Generation to spearhead the growth engine. This role involves leading a 20-person global team and managing a budget exceeding $5M, focusing on developing a robust demand generation strategy.

The ideal candidate should have over 12 years of experience in B2B demand generation, with proven capabilities in ABM program development. The position offers a hybrid work environment.

Qualifications

• 12+ years of B2B Demand Generation experience in a high-growth tech environment.
• Expert-level ability to manipulate Salesforce data to track attribution.
• Proven track record of building ABM programs from scratch.

Responsibilities

• Develop the multi-year demand generation vision to the executive team.
• Manage a distributed 20-person global team.
• Lead the selection and implementation of the first ABM platform.

Skills

B2B Demand Generation experience

Salesforce data manipulation

ABM program building

Change management

Salesforce ecosystem knowledge

Job description

Cognex Corporation in Natick, Massachusetts is seeking a Director of Global Demand Generation to spearhead the growth engine. This role involves leading a 20-person global team and managing a budget exceeding $5M, focusing on developing a robust demand generation strategy.

The ideal candidate should have over 12 years of experience in B2B demand generation, with proven capabilities in ABM program development. The position offers a hybrid work environment.