AI-Powered Demand Gen Lead: Scale B2B Pipeline

Archetype AI Inc.; San Mateo (CA); On-site; USD 180,000 - 260,000; Full time

Job summary

Archetype AI Inc. in Silicon Valley is seeking a Demand Generations Lead to scale marketing-sourced pipeline and own the demand strategy, collaborating with Sales, RevOps, Product Marketing and Communications.

You will build programs across ABM, paid, email, events and outbound, using Salesforce, HubSpot, and modern GTM tools. Lead a growth marketer to run multi-channel campaigns end to end in an AI-driven environment.

Qualifications

• 10+ years in B2B demand generation, including leading demand at a Series A to C company.
• Experience building a repeatable, marketing-sourced pipeline engine from founder-led or early-stage sales.
• Experience planning and running multi-channel programs across ABM, paid, email, events and outbound.
• Hands-on expertise with Salesforce, HubSpot and modern GTM tools such as Clay and HeyReach.
• Daily use of AI in campaign work, from targeting and personalization to testing and reporting.
• Ability to learn a complex technical product and market it to operators and technical buyers.

Responsibilities

• Marketing-sourced pipeline that hits quarterly qualified-opportunity targets.
• An evidence-based ICP and tiered target account program that Sales sells against.
• Agent-first and self-serve funnels that turn web visitors and trial users into qualified opportunities.
• Measurable pipeline from every Tier 1 event and key partner, including AWS.
• An AI-native demand stack, plus hiring and leading a growth marketer who runs multi-channel campaigns end to end.

Skills

Demand generation leadership

Pipeline strategy design

Multi-channel marketing

AI in marketing

Product/technical buyer targeting

Learning complex products

Tools

Salesforce

HubSpot

Clay

HeyReach

Job description

Archetype AI Inc. in Silicon Valley is seeking a Demand Generations Lead to scale marketing-sourced pipeline and own the demand strategy, collaborating with Sales, RevOps, Product Marketing and Communications.

You will build programs across ABM, paid, email, events and outbound, using Salesforce, HubSpot, and modern GTM tools. Lead a growth marketer to run multi-channel campaigns end to end in an AI-driven environment.