Global Demand Gen Leader — AI-Driven Enterprise

Asana; San Francisco (CA); Hybrid; USD 207,000 - 243,000; Full time

Benefits offered by this job

Mental health, wellness & fitness

Career coaching & support

Inclusive family building benefits

Long-term savings or retirement plans

In-office culinary options

Job summary

Asana seeks a Head of Global Campaigns to own the global pipeline engine and lead full-funnel demand programs across enterprise and commercial segments. You will manage a Demand Generation team and partner with field, partner, product, and RevOps to own global MQL-driven pipeline.

You will guide ABM strategy for top accounts, drive multi-channel programs, and bring an AI-first approach to campaigns, measurement, and optimization. The role is based in San Francisco with a hybrid office schedule.

Qualifications

• Extensive B2B demand generation experience across global regions (AMER/EMEA/APJ).
• Hands-on ABM with platforms like 6sense or Demandbase.
• Proficient in GTM tools such as Marketo and Salesforce; strong BI/attribution skills.

Responsibilities

• Define and own global demand generation strategy and pipeline targets.
• Architect multi-channel programs from problem to purchase and accelerate ROI.
• Lead ABM for priority accounts and optimize account penetration and velocity.
• Build, scale, and manage a high-performing demand generation team.

Skills

Demand generation

ABM strategy

GTM tools

Tools

Marketo

Salesforce

Tableau

Job description

Asana seeks a Head of Global Campaigns to own the global pipeline engine and lead full-funnel demand programs across enterprise and commercial segments. You will manage a Demand Generation team and partner with field, partner, product, and RevOps to own global MQL-driven pipeline.

You will guide ABM strategy for top accounts, drive multi-channel programs, and bring an AI-first approach to campaigns, measurement, and optimization. The role is based in San Francisco with a hybrid office schedule.