Global Demand Gen Director — Lead Enterprise Growth

AppViewX; Boston (MA); Sur place; USD 180 000 - 260 000; Plein temps

Résumé du poste

AppViewX is seeking a Senior Director of Global Demand Generation to lead and scale our enterprise demand generation engine. You will own strategy and execution across field marketing, digital demand generation, and integrated campaigns, building a sustainable pipeline and measurable revenue impact.

You will lead a team, define the playbook, and collaborate with Sales, Product Marketing, and executive leadership to align programs with business goals, while leveraging AI tools to improve

Qualifications

• 10+ years in demand generation or growth marketing, with at least 2 years in people management.
• Experience in enterprise B2B technology or cybersecurity is highly preferred.
• Bachelor's degree in marketing, business, or a related field.

Responsabilités

• Lead and scale a global demand generation program spanning field marketing, digital campaigns, and integrated programs.
• Own strategy, pipeline contribution, MQL targets, and revenue influence goals.
• Build and manage regional and global programs including events, partner activations, and ABM initiatives.
• Oversee digital demand generation, marketing automation, nurture, and web optimization.
• Partner with Sales, Product Marketing and leadership to align campaigns with business goals.
• Define, track, and report demand generation KPIs and ROI.

Connaissances

Demand generation

People management

Marketing analytics

Campaign management

B2B marketing

Formation

Bachelor's degree in marketing, business, or related field

Outils

6sense

Demandbase

Description du poste

AppViewX is seeking a Senior Director of Global Demand Generation to lead and scale our enterprise demand generation engine. You will own strategy and execution across field marketing, digital demand generation, and integrated campaigns, building a sustainable pipeline and measurable revenue impact.

You will lead a team, define the playbook, and collaborate with Sales, Product Marketing, and executive leadership to align programs with business goals, while leveraging AI tools to improve