Enterprise Demand Gen Lead — AI-Driven Growth

Dovetail; United States; Remote; USD 120,000 - 160,000; Full time

Benefits offered by this job

Equity

Flexible remote work

Wellness benefits

Parental leave

Doveclub community

Job summary

Dovetail is hiring a Demand Generation Lead to orchestrate enterprise demand programs across marketing, product, sales, and customer success. You will own the plan from audience to budget and drive opportunities through coordinated campaigns and account-based efforts.

Join a senior, individual-contributor role that builds scalable demand engines, partners with multiple teams, and uses AI to improve targeting, messaging, and results.

Qualifications

• Experience in B2B SaaS demand generation and account-based marketing.
• Hands-on with AI tools and creating scalable, repeatable programs.
• Ability to lead end-to-end demand engines and collaborate with multiple teams.

Responsibilities

• Own the enterprise demand plan with audience, segments, offers, budget, and targets.
• Build integrated campaigns across paid media, web, email, events, and sales outreach.
• Run ABM programs with sales to map accounts and signals, tailoring content.
• Create expansion demand with existing enterprise customers using adoption data.
• Align with sales motions; provide clear follow-up plans and feedback to improve targeting.
• Develop, measure, and scale an AI-powered demand engine in collaboration with Engineering and Revenue Operations.

Skills

Demand generation

ABM fundamentals

Cross-functional collaboration

AI fluency

Enterprise SaaS

Campaign management

Job description

Dovetail is hiring a Demand Generation Lead to orchestrate enterprise demand programs across marketing, product, sales, and customer success. You will own the plan from audience to budget and drive opportunities through coordinated campaigns and account-based efforts.

Join a senior, individual-contributor role that builds scalable demand engines, partners with multiple teams, and uses AI to improve targeting, messaging, and results.