Global Lifecycle Marketing Lead — B2B Logistics

Amazon; New York (NY); On-site; USD 118,000 - 160,000; Full time

Benefits offered by this job

RSUs

Health insurance

Paid time off

Job summary

Amazon is seeking a driven Sr. Lifecyle Marketing Manager to scale a startup-like transportation business globally.

You will own end-to-end lifecycle communications to onboard, activate, and retain shipper customers, leveraging data systems and marketing automation to drive engagement across NA, EU, and International markets. The role requires creating strategy for proactive/reactive shipper communications, collaborating with marketing, product, events, and creative teams to align with brand

Qualifications

• 6+ years of professional non-internship marketing experience.
• 6+ years of developing and managing acquisition marketing or channel programs experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience building, executing and scaling cross-functional marketing programs.

Responsibilities

• Lead the development and execution of cross-channel lifecycle strategies that drive conversion, activation, retention, and long-term loyalty.
• Map out and maintain the entire lifecycle marketing roadmap, including email automation and cross-channel journeys.
• Collaborate across a dynamic ecosystem of stakeholders to define, develop, and implement multi-channel communication strategies.
• Synthesize reporting and insights to make adjustments to audience strategy, cadence and frequency.
• Develop and bar raise rich, high-quality content for email, banners etc. to maximize engagement.
• Create evergreen programs with continuous testing and optimization to iteratively improve reach, scale engagement, drive consideration and adoption.
• Communicate regularly with stakeholders regarding test results and status of initiatives.
• Collaborate with teams to ensure messaging aligns with brand strategy and campaign priorities.

Skills

Marketing experience

Acquisition marketing

Data-driven

Cross-functional collaboration

Tools

Excel

Tableau

Job description

Amazon is seeking a driven Sr. Lifecyle Marketing Manager to scale a startup-like transportation business globally.

You will own end-to-end lifecycle communications to onboard, activate, and retain shipper customers, leveraging data systems and marketing automation to drive engagement across NA, EU, and International markets. The role requires creating strategy for proactive/reactive shipper communications, collaborating with marketing, product, events, and creative teams to align with brand