Global B2B Lifecycle Marketing Manager

Content Creators; San Francisco (CA); Remote; USD 108,000 - 203,000; Full time

Benefits offered by this job

Remote work

Medical insurance

Flexible time off

Retirement savings plans

Family planning support

Job summary

Block, Inc. seeks a Lifecycle Marketing Manager to shape how Afterpay and Cash App merchants experience our products, from onboarding to growth. You will build and own global B2B lifecycle and email strategy, guiding personalized journeys and a test roadmap using AI at scale.

The role is global with regional focus (NA, UK, APAC), collaborating with Sales, Marketing, Product, and Compliance to tailor programs per market and accelerate merchant activation and value.

Qualifications

• Minimum 5 years owning B2B lifecycle, email or CRM marketing for global products.
• Experience measuring lifecycle impact on revenue, retention and engagement.
• Hands-on Marketo experience building emails, nurture programs and segments.
• Knowledge of designing email creative in Figma or similar tools.
• Experience leading programs across multiple teams/time zones with AI in marketing.

Responsibilities

• Own the full prospect and merchant lifecycle across all segments globally.
• Build global strategies while tailoring to regional market needs.
• Collaborate with regional sales to identify gaps and create journeys.
• Lead email GTM and thought leadership, partnering with Product Marketing and Content.
• Own the email test roadmap with A/B and multivariate tests and share learnings.
• Test and grow lifecycle channels beyond email and set up reporting loops.

Skills

B2B lifecycle

Email/CRM marketing

Lifecycle metrics

AI in marketing

Global program management

Tools

Marketo

Figma

Job description

Block, Inc. seeks a Lifecycle Marketing Manager to shape how Afterpay and Cash App merchants experience our products, from onboarding to growth. You will build and own global B2B lifecycle and email strategy, guiding personalized journeys and a test roadmap using AI at scale.

The role is global with regional focus (NA, UK, APAC), collaborating with Sales, Marketing, Product, and Compliance to tailor programs per market and accelerate merchant activation and value.