Remote Lifecycle Marketing Manager — Global B2B Growth

Cash App; Seattle (WA); Remote; USD 135.000 - 203.000; Vollzeit

Zusammenfassung

Block is seeking a Lifecycle Marketing Manager to shape how businesses experience Afterpay and Cash App. You will own the global B2B lifecycle and email strategy, with personalized journeys and an AI-driven test roadmap.

The role focuses on NA, UK, and APAC, balancing global strategy with regional customization to grow merchant adoption and engagement. You will collaborate across Sales, Marketing & Revenue Operations, Product and Compliance, reporting to the Global B2B Commerce Growth Lead.

Qualifikationen

• Minimum 5 years owning B2B lifecycle, email or CRM marketing.
• Experience measuring lifecycle impact on revenue, retention and engagement.
• Hands-on Marketo experience building emails, nurture programs, dynamic content and audience segments.
• Working knowledge of Figma or similar software for designing and building email creative.
• Experience designing, running and measuring lifecycle growth and testing strategies.
• AI fluency with a track record of using AI tools to scale marketing programs.
• Experience managing programs from idea to launch across multiple teams and time zones.
• Experience partnering with sales and regional leaders to understand needs and turn them into lifecycle programs.

Aufgaben

• Develop a global lifecycle and email marketing strategy that considers regional needs.
• Own the email test roadmap: write hypotheses, run A/B and multivariate tests, and share learnings.
• Lead email for product go-to-market and thought leadership, in collaboration with Product Marketing and regional teams.
• Set up regular reporting and feedback loops with sales and regional teams to show impact on pipeline and merchant engagement.
• Own full prospect and merchant lifecycle across segments from small businesses to enterprise.

Kenntnisse

B2B lifecycle

Email marketing

CRM marketing

Global strategy

AI in marketing

Cross-functional collaboration

Sales alignment

Marketo

Figma

Tools

Marketo

Figma

Jobbeschreibung

Block is seeking a Lifecycle Marketing Manager to shape how businesses experience Afterpay and Cash App. You will own the global B2B lifecycle and email strategy, with personalized journeys and an AI-driven test roadmap.

The role focuses on NA, UK, and APAC, balancing global strategy with regional customization to grow merchant adoption and engagement. You will collaborate across Sales, Marketing & Revenue Operations, Product and Compliance, reporting to the Global B2B Commerce Growth Lead.