Global Ads GTM Strategy & Operations Lead

Snap; San Francisco (CA); On-site; USD 180,000 - 240,000; Full time

Job summary

Snap Inc. is seeking an experienced Senior Manager to lead the Global Ads GTM Strategy & Operations team.

You will own the operating model for planning, testing, launching, adoption, and measuring the success of Ads products worldwide. You will partner with Product Marketing, Ads Monetization, Engineering, Sales, Data Science, and regional leaders to align priorities, drive accountability, and deliver cross-functional initiatives.

Qualifications

• Exceptional strategic thinking and business judgment, connecting product strategy, adoption, revenue, and GTM execution to outcomes.
• Ability to own and operate complex, business-critical processes with rigor and accountability.
• Proven experience developing and scaling new operating frameworks and processes.
• Strong analytical and problem-solving skills, translating data into actionable insights and recommendations.
• Experience establishing measurable business goals, performance management frameworks, and executive reporting.
• Ability to influence senior stakeholders, navigate organizational complexity, and drive alignment across teams.
• Strong executive communication skills, synthesizing complex information into clear recommendations.

Responsibilities

• Own the global product adoption goaling methodology and performance framework; set measurable goals and drive actions.
• Govern GTM processes: roadmap visibility, launch planning, product tiering, readiness, and post-launch measurement.
• Oversee global product testing processes across Product, Engineering, Data Science, PMM, and Sales to evaluate readiness and inform decisions.
• Identify and lead strategic initiatives to improve product adoption, revenue performance, and GTM effectiveness.
• Own and optimize tools, systems, and communications that support GTM planning, execution, and performance management with automation and AI.
• Partner with senior leaders across Product, Engineering, PMM, Sales, Sales Strategy & Operations, Data Science, and regional orgs to align priorities and accountability.
• Lead, coach, and develop a team of five responsible for GTM strategy, operations, adoption performance, and strategic initiatives.

Skills

Strategic thinking

Analytical skills

Operational excellence

Executive communication

Job description

Snap Inc. is seeking an experienced Senior Manager to lead the Global Ads GTM Strategy & Operations team.

You will own the operating model for planning, testing, launching, adoption, and measuring the success of Ads products worldwide. You will partner with Product Marketing, Ads Monetization, Engineering, Sales, Data Science, and regional leaders to align priorities, drive accountability, and deliver cross-functional initiatives.