Senior Manager, Global Ads GTM Strategy & Operations

Snap; San Francisco (CA); On-site; USD 180,000 - 240,000; Full time

Job summary

Snap Inc. is seeking an experienced Senior Manager to lead the Global Ads GTM Strategy & Operations team.

You will own the operating model for planning, testing, launching, adoption, and measuring the success of Ads products worldwide. You will partner with Product Marketing, Ads Monetization, Engineering, Sales, Data Science, and regional leaders to align priorities, drive accountability, and deliver cross-functional initiatives.

Qualifications

• Exceptional strategic thinking and business judgment, connecting product strategy, adoption, revenue, and GTM execution to outcomes.
• Ability to own and operate complex, business-critical processes with rigor and accountability.
• Proven experience developing and scaling new operating frameworks and processes.
• Strong analytical and problem-solving skills, translating data into actionable insights and recommendations.
• Experience establishing measurable business goals, performance management frameworks, and executive reporting.
• Ability to influence senior stakeholders, navigate organizational complexity, and drive alignment across teams.
• Strong executive communication skills, synthesizing complex information into clear recommendations.

Responsibilities

• Own the global product adoption goaling methodology and performance framework; set measurable goals and drive actions.
• Govern GTM processes: roadmap visibility, launch planning, product tiering, readiness, and post-launch measurement.
• Oversee global product testing processes across Product, Engineering, Data Science, PMM, and Sales to evaluate readiness and inform decisions.
• Identify and lead strategic initiatives to improve product adoption, revenue performance, and GTM effectiveness.
• Own and optimize tools, systems, and communications that support GTM planning, execution, and performance management with automation and AI.
• Partner with senior leaders across Product, Engineering, PMM, Sales, Sales Strategy & Operations, Data Science, and regional orgs to align priorities and accountability.
• Lead, coach, and develop a team of five responsible for GTM strategy, operations, adoption performance, and strategic initiatives.

Skills

Strategic thinking

Analytical skills

Operational excellence

Executive communication

Job description

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

The Company operates Snapchat , a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc. , a wholly-owned subsidiary dedicated to making computing more human, in addition to Bitmoji , Saturn, and other digital services.

We are looking for an experienced and highly strategic Senior Manager to lead the Global Ads GTM Strategy & Operations team at Snap! In this role, you will own and drive the effectiveness of the operating model for how we plan, test, launch, drive adoption, and measure the success of Ads products globally.

You will be responsible for ensuring the successful execution and continuous improvement of established GTM processes across a portfolio of approximately 200 Ads products, four sales channels, and three regions. You will oversee product adoption goaling and performance reporting, ensure operational rigor and accountability across our GTM and product testing processes, and develop new frameworks and ways of working as business needs evolve.

As a strategic partner to Product Marketing and Ads Monetization Leadership, you will work closely with Product, Engineering, Sales, Sales Strategy & Operations, Data Science, and regional leadership to align priorities, drive accountability, and solve complex cross-functional challenges. You will lead high-impact strategic initiatives, identify opportunities to improve organizational effectiveness, and manage a team of five responsible for GTM strategy and operations.

This role requires exceptional strategic thinking, strong analytical and operational capabilities, sound business judgment, and the ability to balance reliable execution of business-critical processes with the ability to drive meaningful change and innovation.

What you’ll do

• Own the global product adoption goaling methodology and performance management framework across the Ads product portfolio; partner with cross-functional teams to set measurable goals, report on performance, and drive actions that improve adoption and business outcomes.
• Drive the execution, governance, and continuous improvement of established GTM processes-including roadmap visibility, launch planning, product tiering, launch readiness, and post-launch measurement-to ensure consistent execution, clear accountability, and scalability across teams and regions.
• Oversee the global product testing process, coordinating across Product, Engineering, Data Science, PMM, and Sales to evaluate readiness, manage milestones, and inform commercialization decisions; evolve testing operations as products and business needs change.
• Identify, prioritize, and lead strategic initiatives that improve product adoption, revenue performance, and GTM effectiveness; develop data-driven recommendations and translate business priorities into plans that deliver measurable outcomes.
• Own and optimize the tools, systems, and communications that support GTM planning, execution, and performance management; improve stakeholder visibility, workflows, and reporting through automation, AI, and stronger coordination.
• Serve as a strategic and operational partner to senior leaders across Product, Engineering, PMM, Sales, Sales Strategy & Operations, Data Science, and regional organizations; align priorities, reinforce accountability, and address challenges that affect GTM execution and business performance.
• Lead, coach, and develop a team of five responsible for GTM strategy, operations, adoption performance, and strategic initiatives; set clear priorities and high standards while balancing operational responsibilities with strategic work and fostering ownership, accountability, and growth.

Knowledge, Skills & Abilities

• Exceptional strategic thinking and business judgment, with the ability to connect product strategy, adoption, revenue performance, and GTM execution to broader business outcomes.
• Demonstrated ability to own and operate complex, business-critical processes with consistency, rigor, and accountability, while continuously identifying opportunities for improvement.
• Proven experience developing and scaling new operating frameworks and processes to address evolving business needs.
• Strong analytical and problem-solving skills, with the ability to translate complex business data into actionable insights and strategic recommendations.
• Experience establishing measurable business goals, performance management frameworks, and executive reporting mechanisms.
• Ability to influence senior stakeholders, navigate organizational complexity, and drive alignment across teams with competing priorities.
• Strong executive communication skills, with the ability to synthesize complex information into clear recommendations and facilitate