Global Ads GTM Strategy and Operations Lead

Snap; New York (NY); On-site; USD 229,000 - 343,000; Full time

Job summary

Snap Inc. seeks an experienced Senior Manager to lead the Global Ads GTM Strategy & Operations team. You will own the operating model for planning, testing, launching, adoption, and measuring Ads products globally.

You will manage a team of five and drive cross-functional initiatives across Product, Engineering, Sales, PMM, and Data Science to improve GTM execution and business performance. In this role, you will establish and optimize product adoption metrics, governance, and post-launch

Qualifications

• BS/BA degree or equivalent years of experience.
• 10+ years of experience in GTM Strategy & Operations, Business Operations, Corporate Strategy, Management Consulting, Product Marketing Operations, or a related function.
• 2+ years of people management experience, with a track record of leading and developing high-performing teams.
• Proven experience managing and improving complex cross-functional operating processes, performance management frameworks, and strategic initiatives.
• Strong analytical skills, including experience with business performance analysis, financial modeling, and data-driven decision-making.
• Demonstrated ability to influence senior leaders and drive alignment across complex organizations.

Responsibilities

• Own the global product adoption goaling methodology and performance management framework; set measurable goals, report on performance, and drive actions to improve adoption and outcomes.
• Govern and improve GTM processes including roadmap visibility, launch planning, product tiering, launch readiness, and post-launch measurement for consistency and scalability.
• Oversee global product testing across Product, Engineering, Data Science, PMM, and Sales to evaluate readiness and inform commercialization decisions.
• Identify and lead strategic initiatives to improve product adoption, revenue, and GTM effectiveness with data-driven recommendations.
• Own and optimize tools, systems, and communications that support GTM planning, execution, and performance management, using automation and AI.
• Partner with senior leaders across Product, Engineering, PMM, Sales, Sales Strategy & Operations, Data Science and regional teams to align priorities and drive accountability.
• Lead, coach, and develop a team of five; set priorities, balance operational and strategic work, and foster ownership and growth.

Skills

Strategic thinking

Executive communication

Cross-functional leadership

Analytical skills

Stakeholder management

People leadership

Problem solving

Education

BS/BA degree

Tools

SQL/BigQuery

Tableau

Looker Studio

Job description

Snap Inc. seeks an experienced Senior Manager to lead the Global Ads GTM Strategy & Operations team. You will own the operating model for planning, testing, launching, adoption, and measuring Ads products globally.

You will manage a team of five and drive cross-functional initiatives across Product, Engineering, Sales, PMM, and Data Science to improve GTM execution and business performance. In this role, you will establish and optimize product adoption metrics, governance, and post-launch