General Agency Principal

The Atlantic District; Roanoke (VA); Hybrid; USD 80,000 - 140,000; Full time

Benefits offered by this job

Annual base salary + commission +?bonu

Paid Time Off (PTO)

Work from Home

Flexible Schedule

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Parental Leave

Hands on Training

Mon-Fri Schedule

Career Growth Opportunities

Retirement Plan

Job summary

The Atlantic District in Roanoke, VA is seeking a General Agency Principal to lead and grow the local agency, shaping sales strategy and mentoring a team of agents. You will drive growth, manage operations, and ensure high-quality insurance solutions for clients.

You will lead with integrity, focus on carrier partnerships, and foster a culture of continuous improvement while expanding our Virginia footprint. This role offers leadership opportunities and a path to organizational impact.

Qualifications

• Requires state Life and Health insurance license.
• Proven experience in insurance distribution or agency management.
• Strong track record in building and leading sales teams.
• Deep knowledge of life insurance products and underwriting processes.

Responsibilities

• Oversee the daily operations and strategic direction of the Roanoke agency.
• Mentor and guide a team of agents to achieve growth goals.
• Develop and implement sales strategies to expand Virginia footprint.
• Maintain strong relationships with carriers to ensure clients access the best coverage.
• Monitor performance metrics and optimize workflows for client satisfaction.
• Foster a culture of honesty, hard work, and continuous improvement.

Skills

Sales leadership

Team mentoring

Strategic planning

Client relationship management

CRM proficiency

Education

Life & Health license

Tools

CRM software

Job description

Job Description

Welcome to The Atlantic District. We are building something special right here in the heart of Roanoke, and we are looking for a dedicated General Agency Principal to help lead the way. Our mission is centered on protecting families and businesses through thoughtful insurance planning, and we believe that success comes from surrounding ourselves with talented people who care deeply about their work. As the Principal, you won't just be managing numbers; you will be the heartbeat of our office. You will have the unique opportunity to shape our team culture, influence our sales strategy, and mentor a group of professionals who are eager to make an impact. We take pride in our inviting and supportive environment, where your ideas are valued and your leadership style can truly flourish. If you are someone who finds fulfillment in developing others and takes pride in delivering clear, effective insurance solutions, you will find a home here. We are excited to meet someone ready to grow alongside us and serve the Roanoke community with integrity and heart.

Benefits

• Annual Base Salary + Commission + Bonus Opportunities


• Paid Time Off (PTO)


• Work from Home


• Flexible Schedule


• Health Insurance


• Dental Insurance


• Vision Insurance


• Life Insurance


• Disability Insurance


• Parental Leave


• Hands on Training


• Mon-Fri Schedule


• Career Growth Opportunities


• Retirement Plan

Responsibilities

• Oversee the daily operations and strategic direction of our agency in Roanoke.


• Mentor and guide a team of agents to achieve their personal and professional growth goals.


• Develop and implement sales strategies that expand our footprint throughout the Virginia region.


• Maintain strong relationships with carriers to ensure our clients have access to the best coverage options.


• Monitor performance metrics and adjust workflows to maximize efficiency and client satisfaction.


• Culture that values honesty, hard work, and continuous improvement.

Requirements

• State Life and Health insurance license.


• Significant experience in insurance distribution or agency management.


• Proven track record of building and leading successful sales teams.


• Deep understanding of life insurance products and underwriting processes.


• Strong organizational skills and the ability to manage complex operations.


• Advanced knowledge of CRM systems and sales pipeline management.


• Experience in talent acquisition and developing professional development programs.

Company Description

The Atlantic District is a dynamic and growth-driven division of one of the nation's most trusted insurance and financial services organizations. We partner with dedicated professionals to build thriving insurance agencies that deliver exceptional protection and financial confidence to individuals, families, and businesses throughout the Atlantic region.

We operate with urgency, purpose, and a commitment to excellence - empowering passionate, impact-oriented leaders to transform their ambitions into sustainable business success.

As part of our team, you'll work with seasoned mentors, proven systems, and a supportive community that values integrity, service, and long-term growth.