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The Atlantic District in Roanoke, VA is seeking a General Agency Principal to lead our local agency, mentor agents, and shape our sales strategy within Virginia.
You will oversee daily operations, manage carrier relationships, and foster a culture of integrity, growth, and client-focused insurance solutions.
If you hold a Life and Health license and have a proven track record in agency leadership, you’ll help protect families and businesses while building a thriving Roanoke team.
Welcome to The Atlantic District. We are building something special right here in the heart of Roanoke, and we are looking for a dedicated General Agency Principal to help lead the way. Our mission is centered on protecting families and businesses through thoughtful insurance planning, and we believe that success comes from surrounding ourselves with talented people who care deeply about their work. As the Principal, you won't just be managing numbers; you will be the heartbeat of our office. You will have the unique opportunity to shape our team culture, influence our sales strategy, and mentor a group of professionals who are eager to make an impact. We take pride in our inviting and supportive environment, where your ideas are valued and your leadership style can truly flourish. If you are someone who finds fulfillment in developing others and takes pride in delivering clear, effective insurance solutions, you will find a home here. We are excited to meet someone ready to grow alongside us and serve the Roanoke community with integrity and heart.
Oversee the daily operations and strategic direction of our agency in Roanoke.
Mentor and guide a team of agents to achieve their personal and professional growth goals.
Develop and implement sales strategies that expand our footprint throughout the Virginia region.
Maintain strong relationships with carriers to ensure our clients have access to the best coverage options.
Monitor performance metrics and adjust workflows to maximize efficiency and client satisfaction.
Cultivate an office culture that values honesty, hard work, and continuous improvement.
State Life and Health insurance license.
Significant experience in insurance distribution or agency management.
Proven track record of building and leading successful sales teams.
Deep understanding of life insurance products and underwriting processes.
Strong organizational skills and the ability to manage complex operations.
Advanced knowledge of CRM systems and sales pipeline management.
Experience in talent acquisition and developing professional development programs.