Funeral Services Consultant | Compassionate Family Advisor

Everstory-Partners; Frankfort (KY); On-site; USD 35,000 - 55,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Tuition Reimbursement

Paid Training

401k Match

Job summary

Everstory Partners in Frankfort, KY is seeking a Sales Counselor to guide families through funeral and cemetery product choices, build a trusted relationship, and grow a local client base. You will manage leads, close sales, and work within HubSpot CRM to track activity and outcomes.

The role emphasizes consultative B2C sales, community outreach, and collaboration with funeral home and cemetery teams to deliver compassionate service.

Qualifications

• High School Diploma or equivalent required.
• Bilingual or multilingual proficiency is a plus, especially Spanish, Chinese, Tagalog/Filipino, Vietnamese, or Arabic.
• One year of sales experience preferred (outside, B2C, sales consulting, customer service, business development, account management).
• Experience using CRM software such as HubSpot, Salesforce, Microsoft Dynamics or similar.
• Comfortable in a commission-based, performance-driven sales environment.
• Strong sales communication, relationship-building, negotiation, consultative selling, and customer service skills.
• Ability to manage multiple leads, appointments, and follow-up activities.

Responsibilities

• Meet with individuals and families to understand needs and recommend funeral and cemetery products and services.
• Sell pre-need and at-need funeral services, cemetery property, and related merchandise.
• Build and maintain a pipeline of prospective customers via lead generation, referrals, networking, and community outreach.
• Respond to inbound leads, inquiries, and walk-in opportunities.
• Follow up with prospective customers throughout the sales process.
• Develop long-term relationships with customers, families, and community members.
• Explain products, pricing, and options clearly and compassionately.
• Guide customers through purchasing decisions and complete contracts and documentation.
• Use HubSpot to manage leads, customer relationships, appointments, follow-up activity, and sales opportunities.
• Attend funeral and memorial services as appropriate to support families.
• Participate in community events, networking, and offsite appointments.
• Partner with funeral home, cemetery, operations, and leadership teams to ensure a positive experience.

Skills

Sales communication

Relationship building

Negotiation

Consultative selling

Customer service

Education

High School Diploma

Tools

HubSpot

Salesforce

Microsoft Dynamics

Job description

Everstory Partners in Frankfort, KY is seeking a Sales Counselor to guide families through funeral and cemetery product choices, build a trusted relationship, and grow a local client base. You will manage leads, close sales, and work within HubSpot CRM to track activity and outcomes.

The role emphasizes consultative B2C sales, community outreach, and collaboration with funeral home and cemetery teams to deliver compassionate service.