Front Desk Lead: Drive Sales & Member Experience

Crunch Fitness; Carmel Valley (CA); On-site; USD 37,000 - 42,000; Full time

Benefits offered by this job

Opportunity for advancement

Training & development

Wellness resources

Bonus based on performance

Company parties

Employee discounts

Free food & snacks

Job summary

Crunch Fitness is seeking a Front Desk Lead to energy, lead the front desk, drive member sales, and elevate the Crunch Experience. You’ll be the face of the club when managers aren’t on site, delivering high-quality member interactions and guiding team dynamics.

In this role you’ll coach MSRs, push PT sales, manage tours, inquiries, and renewals, and help shape a vibrant, performance-driven club culture in a fast-paced environment.

Qualifications

• A master of the MSR role
• A natural leader with strong communication skills
• A sales-driven, goal-oriented performer
• A team player who loves helping others grow
• A high-energy, positive Crunch-culture ambassador
• Someone who thrives in a fast-paced, member-focused environment

Responsibilities

• You're not just checking people in — you’re leading the front desk, driving sales, and elevating the Crunch vibe.
• Be first-up for tours, phone inquiries, and VIP guest registrations
• Manage the Engage platform (Daily Activity Report + DLM call log)
• Contact expiring prepaid members with renewal offers
• Crush PT sales goals - selling PT, booking Kickoffs, and supporting the PT team
• Promote special events and retail products
• Manage club website + social media updates to drive engagement
• Review membership pricing daily for accuracy across ABC Ignite, Engage Pro, and Crunch.com
• You’re the front-line sales engine of the club.
• Assist with new membership sales training for MSRs
• Help set sales goals for the MSR team
• Participate in MSR interviews
• Cover opening and closing shifts when needed
• Model professionalism, energy, and Crunch culture every shift
• You’re the go-to leader when the GM, AGM, or PTM isn’t on deck

Job description

Crunch Fitness is seeking a Front Desk Lead to energy, lead the front desk, drive member sales, and elevate the Crunch Experience. You’ll be the face of the club when managers aren’t on site, delivering high-quality member interactions and guiding team dynamics.

In this role you’ll coach MSRs, push PT sales, manage tours, inquiries, and renewals, and help shape a vibrant, performance-driven club culture in a fast-paced environment.