Franchise Performance Director – Area Growth

Choice Hotels International; United States; À distance; USD 100 000 - 117 000; Plein temps

Avantages offerts par ce poste

Competitive compensation and benefits,

Discounts at Choice hotels worldwide

Comprehensive benefits program (health

Paid time-off and holidays

Retirement and health savings

Résumé du poste

Choice Hotels International is seeking an Area Director, Franchise Performance, Core Brands to drive commercial performance for a portfolio of midscale and upper midscale franchised hotels. The role Advises owners/operators using data-driven insights to improve RevPAR, market share, ADR, and occupancy across multiple markets.

The position partners with Revenue Management, Sales, Marketing, Loyalty, Distribution, Brand, and Operations to lead strategic action plans, monitor dashboards, and ensure

Qualifications

• 15+ years of progressive hotel industry experience with significant responsibility for commercial strategy, revenue performance, sales, marketing, revenue management, or multi-property performance improvement.
• 10+ years of hotel leadership experience, preferably including franchise performance, revenue management, commercial leadership, or multi-unit operational responsibility.
• Demonstrated success improving hotel commercial performance, including revenue growth, RevPAR, market share, and owner profitability.
• Proven ability to influence business decisions through analytical insights and strategic consultation.
• Experience working effectively within a matrixed organization and influencing outcomes without direct authority.

Responsabilités

• Serve as a strategic commercial advisor to hotel owners and operators, using hotel, portfolio, and market data to identify revenue opportunities and performance improvement initiatives.
• Conduct property visits, performance reviews, and business consultations that connect revenue strategy, sales activation, marketing, distribution, loyalty participation, guest experience, and operational execution to profitable growth.
• Influence stakeholder adoption of agreed-upon commercial priorities through clear accountability, performance goals, and follow-through.
• Evaluate market demand, competitive positioning, business mix, pricing strategy, distribution effectiveness, and sales performance to prioritize the highest-value opportunities.
• Develop action-oriented recommendations that improve revenue generation, profitability, market share, and long-term owner value.
• Drive improvement in portfolio and hotel-level commercial metrics, including RevPAR, RevPAR Index, ADR, occupancy, revenue growth, and profitability.
• Analyze performance trends, pace reports, demand drivers, channel contribution, competitive intelligence, and market dynamics to guide performance strategies.
• Partner with Revenue Management resources and hotel leadership to align pricing, inventory, forecasting, and segment strategies with evolving market conditions.
• Monitor commercial dashboards and performance indicators, proactively identifying risks and adjusting strategies to improve outcomes.
• Escalate performance concerns and recommend corrective actions when business objectives are not being achieved.
• Coordinate targeted support from Revenue Management, Sales, Marketing, Loyalty, Distribution, Brand, and Operations partners based on individual hotel opportunities and needs.
• Increase engagement and participation in proprietary revenue-generating programs and initiatives.
• Measure and assess the effectiveness of resource activation by evaluating business impact, program participation, and performance improvements.
• Ensure hotel teams understand and leverage available corporate resources to maximize commercial results.
• Translate complex operational and financial data into actionable recommendations for owners and hotel leadership teams.
• Utilize internal and external performance tools, dashboards, benchmarking resources, and business intelligence platforms to quantify opportunities and inform decision-making.
• Apply trusted-advisor consultation practices to align stakeholders around commercial priorities, investments, and execution commitments.
• Measure effectiveness through performance improvement, owner engagement, action-plan completion, and program adoption.
• Maintain expertise in industry trends, market conditions, competitive activity, and company commercial initiatives.
• Lead recurring performance discussions with hotel owners, management companies, and property leadership teams.
• Build credibility and trust through commercial expertise, responsiveness, and sound business judgment.
• Document commitments, action items, and strategic decisions while ensuring accountability and follow-through.
• Provide leadership with insights regarding revenue performance, ownership engagement, competitive threats, and emerging business risks.
• Serve as a primary relationship holder within the assigned portfolio and territory.
• Maintain accurate documentation of consultations, performance plans, ownership interactions, and commercial initiatives within company systems.
• Submit timely and accurate expense reporting.
• Support franchise growth, retention initiatives, and participation in relevant franchise associations and industry activities.
• Share market intelligence, best practices, and emerging opportunities with franchisees, peers, and corporate stakeholders.
• Participate in special projects and other organizational initiatives as assigned.

Connaissances

Analytical skills

Forecasting

Financial acumen

Executive communication

Influencing

Formation

Bachelor’s Degree in Hotel Management, Business Management, Marketing, Finance, or related field

MBA preferred

Description du poste

Choice Hotels International is seeking an Area Director, Franchise Performance, Core Brands to drive commercial performance for a portfolio of midscale and upper midscale franchised hotels. The role Advises owners/operators using data-driven insights to improve RevPAR, market share, ADR, and occupancy across multiple markets.

The position partners with Revenue Management, Sales, Marketing, Loyalty, Distribution, Brand, and Operations to lead strategic action plans, monitor dashboards, and ensure