Franchise Operations Executive - Southwest & Mainstream

Coca-Cola; Denton (TX); On-site; USD 180,000 - 240,000; Full time

Job summary

Coca-Cola is seeking a Senior Director of Franchise Operations for the Southwest & Mainstream to lead franchise performance, alignment, and growth across bottling partners and geographies. The role shapes strategy, drives execution, and partners with Franchise Commercial, Channel Leaders, and RTM/CDE to maximize value.

Leadershi p of directors, accountability through scorecards, and development of capability and succession are core.

Responsibilities

• Lead the Franchise Operations agenda across South, North, and Mainstream geographies.
• Provide strategic direction, development, coaching, and support to Franchise Leadership Directors while enabling them to deliver business results within their territories.
• Drive performance across the full Coca-Cola portfolio within CCSWB & Mainstream, with responsibility spanning all categories, brands, and packages in the assigned geography, supporting profitable volume, revenue, transactions, mix and share growth through clear territory priorities and accountable execution with bottler partner.
• Own delivery of Joint Business Plan commitments across all assigned geographies and bottling partners.
• Serve as the primary Franchise Operations partner to Franchise Commercial Leadership and establish strategic partnerships with Retail Customer Leadership and Franchise Channel Leaders & RTM/CDE
• Lead territory deployment of aligned commercial strategies and initiatives, partnering with Commercial and other functional teams to establish operational readiness, clear sequencing, ownership, and adoption within the assigned geography
• Lead execution excellence in our Region to achieve top-tier performance in Market Street Challenge and other system execution benchmarks. Ensure the right utilization and deployment of Market Street Challenge and Execute, Sell Hunt capabilities.
• Provide visible leadership, governance, and accountability for Business performance & Execution Scorecard performance across our System in all geographies.
• Serve as a trusted advisor to senior Company and bottler leadership teams.
• Build a high-performance culture focused on accountability, collaboration, execution excellence, and continuous improvement.
• Develop leadership capability and strengthen succession readiness across the Franchise Operations organization.
• Build and maintain strong executive-level relationships that foster trust, transparency, and mutual accountability.
• Partner with CCSWB and internal stakeholders to provide strategic input, recommendations, and fact-based insights during the development of annual and long-range Joint Business Plans (JBPs).
• Develop and activate contingency plans with bottler and cross-functional partners to protect annual business plan delivery across revenue, volume, share, net outlets, SOVI, and pricing execution; monitor recovery milestones and results.
• Assess differences in market potential and performance within CCSWB & MS Region; recommend priorities, resource needs, and drive segmented execution
• Participate in weekly and monthly performance routines, integrating revenue, volume, share, transactions, and execution indicators into clear diagnoses, named actions, and follow-through for CCSWB & MS Region
• Identify root causes of performance gaps with bottler regional operations teams, agree on corrective actions, track recovery, adjust territory plans, and elevate unresolved risks with clear recommendations.
• Manage assigned discretionary budgets within approved authority, balancing territory needs, expected returns, bottler execution capacity; recommend investment trade-offs and additional resource n

Job description

Coca-Cola is seeking a Senior Director of Franchise Operations for the Southwest & Mainstream to lead franchise performance, alignment, and growth across bottling partners and geographies. The role shapes strategy, drives execution, and partners with Franchise Commercial, Channel Leaders, and RTM/CDE to maximize value.

Leadershi p of directors, accountability through scorecards, and development of capability and succession are core.