Franchise Operations Director: Market Growth & Execution

Coca-Cola; Georgia; On-site; USD 170,000 - 250,000; Full time

Job summary

Coca-Cola United East region seeks a Director of Franchise Operations to drive business results and disciplined marketplace execution across the full Coca-Cola portfolio. You will translate priorities into territory plans and work with regional teams to deliver volume, revenue, transactions, share growth, and maintain Atlanta-market standards in local execution.

You will lead cross-functional efforts with Commercial and operations teams, manage budgets, assess market potential, and implement

Qualifications

• 7+ years in a CPG environment across sales, key accounts, franchise management, or operations.
• Experience translating annual strategies into territory operating plans, forecasting performance, managing customer or distributor relationships, and leading corrective actions that improve business results.
• Strong commercial and financial judgment, including experience with revenue and operating P&Ls, resource prioritization, selling, and negotiation in a complex franchise or entrepreneurial environment.

Responsibilities

• Drive performance across Coca-Cola United East Region with responsibility spanning all categories, brands, and packages in the assigned geography, supporting profitable volume, revenue, transactions, and share growth through clear territory priorities and accountable execution with bottler partners.
• Expand territory potential through Share of Visual Inventory (SOVI), Cold Drink Equipment (CDE), day one minute one innovation execution, and strong conversion of aligned category and commercial plans into outlet-level results.
• Strengthen the United East operating partnership by aligning Region, Division, Sales Center, and frontline teams on agreed priorities across customers, channels, brands, and packages.
• Lead the Franchise Operations contribution to the United East business plan, translating aligned South Region priorities into territory execution plans, milestones, bottler commitments, and measurable outcomes.
• Assess differences in market potential and performance within United East; recommend priorities, resource needs, and execution interventions to the Senior Director II, and implement agreed choices.
• Participate in weekly and monthly performance routines, integrating revenue, volume, share, transactions, and execution indicators into clear diagnoses, named actions, and follow-through for United East.
• Identify root causes of performance gaps with bottler regional operations teams, agree on corrective actions, track recovery, adjust territory plans, and escalate.
• Manage assigned discretionary budgets within approved authority, balancing territory needs, expected returns, and bottler execution capacity; recommend investment trade-offs and additional resource needs.
• Lead territory deployment of aligned commercial strategies and initiatives, partnering with Commercial and other functional teams to establish operational readiness, clear sequencing, ownership, and adoption within the assigned geography.
• Develop and activate contingency plans with bottler and cross-functional partners to protect annual business plan delivery across revenue, volume, share, net outlets, SOVI, and pricing execution; monitor recovery milestones and results.
• Build execution capability with United East regional operations teams through targeted training, effective scorecards, disciplined routines, and adoption of successful market practices.
• Partner with Franchise Commercial leaders in the bi-monthly planning process, integrating customer, channel, marketing, finance, and supply-chain inputs into a coherent territory execution agenda with clear bottler commits.
• Maintain a regular in-market cadence with United East regional operations and frontline teams to validate outlet execution, learn from customers and frontline employees, identify barriers firsthand, and bring the voice of the market into territory plans and performance routines.
• Represent Hometown Atlanta by coordinating with United East, customers, PACS, marketing, and other Company partners on market visits, community and customer activity, and Atlanta-specific execution priorities.

Education

Bachelor's degree in Business, Marketing, Management

Master's degree preferred

Job description

Coca-Cola United East region seeks a Director of Franchise Operations to drive business results and disciplined marketplace execution across the full Coca-Cola portfolio. You will translate priorities into territory plans and work with regional teams to deliver volume, revenue, transactions, share growth, and maintain Atlanta-market standards in local execution.

You will lead cross-functional efforts with Commercial and operations teams, manage budgets, assess market potential, and implement