Franchise Operations Director - Bottler Growth & Execution

The Coca-Cola Company; Atlanta (GA); On-site; USD 145,000 - 169,000; Full time

Job summary

The Coca-Cola Company in Atlanta seeks a Director, Franchise Operations to drive performance across the South Region Mainstream bottlers, translating priorities into bottler-specific execution plans and leading cross-functional teams to deliver growth and profitability.

You will partner with bottler leadership, manage budgets, and shape territory execution, ensuring timely actions and continual improvement through market insights and disciplined execution.

Qualifications

• Bachelor’s degree in Business, Marketing, Management, or related field.
• 7+ years in a CPG organization across sales, key account, franchise management, or operations.
• Proven success translating annual strategies into territory operating plans and corrective actions.
• Strong commercial and financial judgment, including P&L experience.
• Solid understanding of channel marketing, outlet execution, syndicated research, and competitive analysis.
• Proven ability to influence bottler leadership and cross-functional partners without direct authority.
• Commitment to spending significant time in market to learn and improve plans.

Responsibilities

• Drive performance across the Coca-Cola portfolio with bottler partners.
• Expand territory potential using SOVI, CDE, day one minute one innovation, and outlet-level execution.
• Strengthen operating partnerships across bottlers with aligned priorities across customers, channels, brands, and packages.
• Lead franchise operations into business plans with clear milestones and measurable outcomes.
• Assess market potential and performance; recommend priorities and resource needs to senior leadership.
• Participate in weekly and monthly performance routines, translating indicators into named actions.
• Identify root causes of gaps with bottler teams; track recovery and adjust territory plans.
• Manage discretionary budgets within authority; balance territory needs and resource trade-offs.
• Lead deployment of aligned commercial strategies and ensure operational readiness.
• Develop contingency plans to protect annual delivery and monitor milestones.
• Share best practices across bottlers with South Region teams and build capabilities.
• Participate in bi-monthly planning with cross-functional inputs; align bottler commitments.
• Maintain regular in-market cadence to gather frontline feedback and validate execution.

Skills

Annual Business Planning

Business Plan Implementation

Capacity Planning

Channels Strategy

Contract Management

Customer Relationship Management (CRM)

Distribution Operations Management

Financial Performance Management

Negotiation

Strategic Leadership

Teamwork

Education

Bachelor’s degree in Business/Marketing/Management

Master’s degree preferred

Job description

The Coca-Cola Company in Atlanta seeks a Director, Franchise Operations to drive performance across the South Region Mainstream bottlers, translating priorities into bottler-specific execution plans and leading cross-functional teams to deliver growth and profitability.

You will partner with bottler leadership, manage budgets, and shape territory execution, ensuring timely actions and continual improvement through market insights and disciplined execution.