Franchise Growth & Transformation Director

Bodyarmor; Atlanta (GA); Presencial; USD 174.000 - 204.000; Jornada completa

Descripción de la vacante

The Coca-Cola Company in Atlanta seeks a Senior Director, Franchise Strategy & Transformation to lead the South Region’s long-range planning and transformation agenda, linking the multi-year plan to annual initiatives, capability milestones, and value realization. You will design, test, embed, and scale new ways of working with bottlers and internal partners.

You will develop business cases for transformation priorities and drive adoption across Operations, Commercial, RTM & FSOP, and other core

Formación

• Bachelor’s degree required; MBA or advanced degree preferred.
• 10+ years of experience across franchise leadership, commercial strategy, operations, digital, or transformation roles in a CPG, beverage, retail, or similarly complex system.
• Proven track record designing and scaling new capabilities or operating models from business case through pilot, adoption, value realization, and transition into core-business ownership.

Responsabilidades

• Lead the South Region long-range planning process, building the strategic fact base, identifying future growth pools, framing where-to-play and how-to-win choices, and translating approved choices into a sequenced multi-year roadmap.
• Connect the LRP to the JBP by converting multi-year priorities into annual initiatives, capability milestones, investment requirements, named owners, and measurable business outcomes.
• Own the South Region transformation capabilities, establishing clear priorities, business cases, stage gates, interdependencies, resource recommendations, risks, and measures of adoption and value realization.
• Lead the South Region de-averaging agenda, partnering with Marketing, Intelligence, RGM, Commercial, and Operations to differentiate choices by consumer, market, geography, channel, customer, occasion, and outlet opportunity.
• Lead the South Region eCommerce capability agenda with bottler partners, defining the consumer, media, commercial, customer, data, execution, and operating-model capabilities required and integrating priorities into relevant business and customer plans.
• Lead the regional digital capability agenda, including digital merchandising, translating enterprise capabilities into practical South Region and bottler applications that improve customer engagement, selling routines, outlet execution, decision-making, and performance management.
• Build capabilities jointly with Coca-Cola United and priority Mainstream bottlers through capability assessments, future-state design, pilots, training, tools, routines, and change plans that enable sustained bottler ownership.
• Develop quantified business cases and value hypotheses for transformation priorities, including expected growth, productivity, capability, investment, and adoption outcomes.
• Lead initiatives from concept through pilot and scale, establishing clear success criteria, governance, milestones, decision rights, and corrective actions when adoption or value realization is off track.
• Establish transition plans for successful capabilities, including receiving-owner readiness, operating routines, measures, resources, and governance required for sustained ownership within Operations, Commercial, RTM & FSOP, or another appropriate core-business function.

Conocimientos

Franchise strategy

Long-range planning

Digital/eCommerce

Change leadership

Business case development

Educación

Bachelor’s degree

MBA or advanced degree preferred

Descripción del empleo

The Coca-Cola Company in Atlanta seeks a Senior Director, Franchise Strategy & Transformation to lead the South Region’s long-range planning and transformation agenda, linking the multi-year plan to annual initiatives, capability milestones, and value realization. You will design, test, embed, and scale new ways of working with bottlers and internal partners.

You will develop business cases for transformation priorities and drive adoption across Operations, Commercial, RTM & FSOP, and other core