Franchise Commercial Strategy Director

The Coca-Cola Company; Atlanta (GA); On-site; USD 180,000 - 260,000; Full time

Job summary

The Coca-Cola Company is seeking a Director to translate aligned portfolio and commercial strategies into executable plans for the South Region, partnering with Franchise Commercial leadership, bottlers, Marketing, RGM, Customer teams, Finance, and Supply Chain.

The role leads planning, deployment readiness, and stewardship, ensuring clear objectives, measures, and ownership, while strengthening bottler commercial execution across Coca-Cola United and South Region bottlers.

Qualifications

• Bachelor’s degree required; MBA or advanced degree preferred.
• 7+ years in CPG, beverage, commercial strategy, sales, category management, customer management, franchise, or general management roles.
• Demonstrated success translating portfolio or commercial strategies into executable category, occasion, channel, customer, or marketplace plans.
• Strong commercial and financial judgment, including understanding of revenue, volume, transactions, share, mix, pricing, promotion, investment choices, and P&L implications.
• Deep understanding of consumer, category, channel, customer, package, and in-market execution levers, with the ability to convert insights into clear commercial choices.
• Experience leading planning and stewardship routines and aligning cross-functional and bottler stakeholders without direct authority.

Responsibilities

• Own assigned commercial categories, occasions & plans; translate strategies into market choices, programs, tools, and execution requirements.
• Build integrated, market-ready commercial plans with marketing, RGM, finance, and supply chain partners.
• Lead deployment readiness with bottler Commercial and Franchise Operations; align priorities, tools, investments, timing, and ownership.
• Track performance across revenue, volume, transactions, share, and execution; diagnose gaps and recommend timely course corrections.
• Strengthen bottler commercial execution by improving selling stories, tools, and adoption of programs across bottlers.
• Spend time in market with frontline teams to assess plan translation, identify barriers, and drive improvements.

Skills

Commercial strategy

Financial judgment

Cross-functional leadership

Market awareness

Education

Bachelor’s degree

MBA

Job description

The Coca-Cola Company is seeking a Director to translate aligned portfolio and commercial strategies into executable plans for the South Region, partnering with Franchise Commercial leadership, bottlers, Marketing, RGM, Customer teams, Finance, and Supply Chain.

The role leads planning, deployment readiness, and stewardship, ensuring clear objectives, measures, and ownership, while strengthening bottler commercial execution across Coca-Cola United and South Region bottlers.