Founding SDR – Remote EST | Build Pipeline & Playbooks

Planet Green Search; Philadelphia (Philadelphia County); Remote; USD 60,000 - 90,000; Full time

Benefits offered by this job

Fully remote EST

Founding equity

Shape GTM

Growth startup culture

Flexible EST hours

Job summary

Planet Green Holdings is seeking a Founding SDR to build the top-of-funnel motion from the ground up. This fully remote, EST-zone role places you at the forefront of our go-to-market, partnering with leadership to shape messaging, ICP targeting, and playbooks while generating qualified pipeline.

You will engage security leaders across mid-market and enterprise accounts, balancing outbound and inbound follow-up to drive meetings and pipeline in a fast-scaling cybersecurity startup.

Qualifications

• 1–4+ years in B2B sales development or SDR/BDR.
• Experience in cybersecurity or enterprise SaaS strongly preferred.
• Proven track record of booking meetings through outbound prospecting.
• Strong written and verbal communication; ability to craft concise, relevant outreach.

Responsibilities

• Own and build the outbound prospecting engine: research target accounts and buying committees, develop sequences, and execute multi-channel outreach.
• Create and refine messaging that resonates with security practitioners around safe, automated remediation without disruption.
• Qualify inbound and outbound interest for fit, intent, and timing; book and confirm high-quality discovery/demo meetings for Account Executives.
• Prepare clear handoff notes and feedback loops so AEs and leadership can close effectively.
• Help define and document the SDR process, qualification criteria, CRM hygiene standards, and early metrics.
• Collaborate with sales and marketing on ICP refinement, competitive positioning, and field feedback.
• Continuously test and improve outreach based on what converts with security buyers.
• Hit early pipeline and meeting targets while establishing a repeatable foundation for future SDR hires.

Skills

Outbound prospecting

CRM experience

Written communication

Self-starter

Sales messaging

Security domain curiosity

Tools

Salesforce

LinkedIn Sales Navigator

Sales engagement tools

Job description

Planet Green Holdings is seeking a Founding SDR to build the top-of-funnel motion from the ground up. This fully remote, EST-zone role places you at the forefront of our go-to-market, partnering with leadership to shape messaging, ICP targeting, and playbooks while generating qualified pipeline.

You will engage security leaders across mid-market and enterprise accounts, balancing outbound and inbound follow-up to drive meetings and pipeline in a fast-scaling cybersecurity startup.