Founding SDR/BDR (Remote, EST) — Build Pipeline

Planet Green Holdings; Charlotte (NC); Remote; USD 70,000 - 90,000; Full time

Benefits offered by this job

Competitive base + variable pay

Fully remote within EST

Equity for founding SDR

First SDR opportunity

Job summary

Planet Green Holdings is seeking a Founding Sales Development Representative (SDR/BDR) to build our top-of-funnel motion from the ground up. This fully remote role is open to anyone in the Eastern Time Zone and will collaborate closely with the founding sales and leadership team to define processes, messaging, and playbooks while generating qualified pipeline.

You will identify security leaders at mid-market and enterprise accounts, primarily outbound with some inbound follow-up.

Qualifications

• 1–4+ years in B2B sales development, SDR/BDR or equivalent role, preference for cybersecurity or enterprise SaaS.
• Proven track record of booking meetings with technical or executive buyers via outbound prospecting.
• Comfort discussing high-level security concepts after training; curiosity and quick learning essential.
• Strong written and verbal communication; ability to craft concise outreach that stands out.
• Experience with CRM tools (Salesforce or similar) and prospecting platforms.

Responsibilities

• Own and build outbound prospecting engine across target accounts and buying committees.
• Create and refine messaging targeting security practitioners around automated remediation.
• Qualify inbound/outbound interest; book and confirm discovery/demo meetings for Account Executives.
• Prepare handoff notes and feedback loops for effective closing by AEs and leadership.
• Help define SDR process, qualification criteria, and CRM hygiene; establish early metrics.
• Collaborate with sales and marketing on ICP refinement and field feedback.
• Continuously test outreach and aim to hit early pipeline and meetings.

Skills

Outbound prospecting

Security domain

CRM experience

Communication

Lead qualification

Tools

Salesforce

LinkedIn Sales Navigator

Sales engagement tools

Job description

Planet Green Holdings is seeking a Founding Sales Development Representative (SDR/BDR) to build our top-of-funnel motion from the ground up. This fully remote role is open to anyone in the Eastern Time Zone and will collaborate closely with the founding sales and leadership team to define processes, messaging, and playbooks while generating qualified pipeline.

You will identify security leaders at mid-market and enterprise accounts, primarily outbound with some inbound follow-up.