Founding SDR/BDR — Cybersecurity, Remote EST

Planet Green Holdings; Detroit (MI); Remote; USD 60,000 - 90,000; Full time

Benefits offered by this job

Remote work in EST

Equity

First SDR opportunity

Growth potential

Job summary

Planet Green Holdings is seeking a Founding Sales Development Representative (SDR/BDR) to build the top-of-funnel motion in a fully remote, EST-timezone environment. You will design sequences, engage security leaders, and qualify pipeline for Account Executives, reporting to the founding sales leadership.

This early-stage role offers high ownership, equity, and the chance to shape the go-to-market strategy as the first SDR, collaborating across sales and marketing to define ICP and messaging.

Qualifications

• 1–4+ years in B2B sales development or SDR/BDR roles.
• Experience in cybersecurity, infrastructure software, or complex enterprise SaaS is preferred.
• Proven track record of booking meetings via outbound prospecting.

Responsibilities

• Own and build outbound prospecting engine: target accounts, sequences, multi-channel outreach.
• Create and refine messaging for security practitioners on safe, automated remediation.
• Qualify inbound/outbound interest for fit, intent, timing; book high-quality discovery meetings.
• Prepare handoff notes for AEs and leadership to close opportunities.
• Help define SDR process, CRM hygiene, and early metrics.
• Collaborate with sales/marketing on ICP refinement and competitive positioning.
• Continuously test outreach strategies based on conversion rates.
• Hit early pipeline targets while establishing a scalable SDR foundation.

Skills

B2B sales development

Outbound prospecting

CRM (Salesforce)

Communication skills

Security industry knowledge

Tools

LinkedIn Sales Navigator

Sales engagement tools

CRM tooling

Job description

Planet Green Holdings is seeking a Founding Sales Development Representative (SDR/BDR) to build the top-of-funnel motion in a fully remote, EST-timezone environment. You will design sequences, engage security leaders, and qualify pipeline for Account Executives, reporting to the founding sales leadership.

This early-stage role offers high ownership, equity, and the chance to shape the go-to-market strategy as the first SDR, collaborating across sales and marketing to define ICP and messaging.