Field Marketing Manager: LATAM & NA Demand Gen

Teradata; Trenton (NJ); Remote; USD 112,000 - 168,000; Full time

Job summary

Teradata is seeking a Manager, Field Marketing focused on LATAM with duties spanning ABM and demand generation. You will work with LATAM sales teams, drive pipeline, and accelerate the sales cycle through high-impact campaigns. The role requires alignment with direct and indirect channels, and coordination with USA/Canada markets as a secondary focus.

Proficiency in English and Spanish is essential. The position involves regional events, content adaptation for Spanish/Portuguese markets, and

Qualifications

• Bachelor's degree in marketing or related field.
• 5–8 years of experience in B2B marketing.
• Regional LATAM marketing experience across Latin America.
• Experience in B2B enterprise software, data, analytics, or AI.
• Strong organizational skills with field and virtual events.
• Understanding of direct and indirect (channel/partner) sales environments.
• Salesforce proficiency with campaign and pipeline reporting.
• Fluent English and Spanish; Portuguese is a plus.

Responsibilities

• Drive demand generation activity across LATAM with clear pipeline ownership.
• Coordinate asset delivery into ABM and marketing automation platforms.
• Collaborate with regional sales and SDRs to align marketing with pipeline goals.
• Enable localized campaigns for Spanish and Portuguese markets.
• Design and execute ABM programs for named and cluster accounts.
• Plan regional events end-to-end including Cvent and post-event assets.
• Provide social media support for regional leaders and SMEs.
• Manage regional marketing calendar and budget.
• Analyze full-funnel performance and adjust programs to improve conversion.
• Support channel and partner marketing, MDF utilization.
• Support USA/Canada markets alongside North America team.
• Travel domestically and internationally as needed.

Skills

ABM programs

Demand generation

Field marketing

Marketing automation

Salesforce

Campaign management

Content syndication

Partner marketing

Multi-market regional experience

LATAM marketing experience

Education

Bachelor's degree

Tools

Influ2

Eloqua

Cvent

Job description

Teradata is seeking a Manager, Field Marketing focused on LATAM with duties spanning ABM and demand generation. You will work with LATAM sales teams, drive pipeline, and accelerate the sales cycle through high-impact campaigns. The role requires alignment with direct and indirect channels, and coordination with USA/Canada markets as a secondary focus.

Proficiency in English and Spanish is essential. The position involves regional events, content adaptation for Spanish/Portuguese markets, and