LATAM Field Marketing Manager | ABM & Demand Gen

Teradata; Madison (WI); Hybrid; USD 112,000 - 168,000; Full time

Benefits offered by this job

Flexible work model

Health benefits

401(k) plan

Job summary

Teradata is seeking a Manager, Field Marketing to lead ABM and demand-gen across LATAM with additional NA responsibilities. You will partner with LATAM sales to accelerate pipeline and coordinate multi-market programs.

The role requires fluency in English and Spanish, with Portuguese a plus, and a track record building integrated field marketing plans, events, and partner marketing. You will work in a flexible, collaborative environment.

Qualifications

• 5–8 years in B2B marketing with field marketing/demand generation focus.
• Experience across LATAM markets and multi-market regions.
• Experience with ABM in enterprise software, data, AI.
• Strong event management and program execution skills.

Responsibilities

• Drive demand generation across LATAM with ABM, events, and content syndication.
• Coordinate campaigns in marketing automation platforms for account-level targeting.
• Collaborate with regional sales and SDRs to align marketing to pipeline goals.
• Enable localized campaigns for Spanish and Portuguese markets.

Skills

ABM programs

Demand generation

Field marketing

Pipeline management

Marketing automation

Cross-functional collaboration

Education

Bachelor's degree

Tools

Eloqua

Influ2

Salesforce

Job description

Teradata is seeking a Manager, Field Marketing to lead ABM and demand-gen across LATAM with additional NA responsibilities. You will partner with LATAM sales to accelerate pipeline and coordinate multi-market programs.

The role requires fluency in English and Spanish, with Portuguese a plus, and a track record building integrated field marketing plans, events, and partner marketing. You will work in a flexible, collaborative environment.