Field Marketing Manager – LATAM & NA Growth

Teradata; Atlanta (GA); Hybrid; USD 112,000 - 168,000; Full time

Job summary

Teradata seeks a Manager, Field Marketing focused on LATAM, with duties in supporting North American markets. The role partners with LATAM sales teams to drive pipeline through ABM, demand generation, and multi-market programs, including content, events, and partner marketing.

The ideal candidate has experience in B2B marketing for enterprise software, strong campaign operations, and fluency in English and Spanish (Portuguese a plus). Travel domestically and internationally as needed.

Qualifications

• Bachelor's degree required.
• 5–8 years of experience in B2B marketing, focused on field marketing, demand generation, or ABM.
• Regional marketing experience across Latin America; diverse markets.
• Experience in B2B enterprise software, data, analytics, or AI.
• Strong organizational skills for managing events and campaigns.
• Understanding of direct and indirect (channel/partner) sales environments.
• Data-driven with ability to analyze funnel performance and optimize.
• Proficient in Salesforce campaign and pipeline reporting; CRM data usage.
• Proactive, self-motivated, collaborative mindset.
• Fluent in English and Spanish; Portuguese a plus.

Responsibilities

• Drive demand generation across LATAM with a mix of digital programs, events, partner marketing, and content syndication, with clear pipeline ownership.
• Coordinate asset and campaign delivery into ABM and marketing automation platforms to support account-level targeting.
• Collaborate with regional sales leadership and SDRs to align activity to pipeline goals and create enablement materials.
• Enable localized campaigns and messaging for Spanish- and Portuguese-speaking markets.
• Design and run ABM programs targeting named and cluster accounts with multi-touch digital sequences.
• Plan and manage regional field and virtual events end-to-end, including platform setup and post-event assets.
• Provide social media support for local leaders and SMEs.
• Coordinate input for regional marketing calendar and performance reviews; manage budget.
• Take a data-driven approach to improve full-funnel performance and adjust programs.
• Support channel/partner marketing, including MDF utilization.
• Support USA and Canada activities alongside LATAM, travel as needed.

Skills

Field marketing

Demand generation

ABM

Multi-market experience

Sales alignment

Marketing automation

Salesforce

English & Spanish fluency

Project management

Education

Bachelor's degree

Tools

Influ2

Eloqua

Cvent

Job description

Teradata seeks a Manager, Field Marketing focused on LATAM, with duties in supporting North American markets. The role partners with LATAM sales teams to drive pipeline through ABM, demand generation, and multi-market programs, including content, events, and partner marketing.

The ideal candidate has experience in B2B marketing for enterprise software, strong campaign operations, and fluency in English and Spanish (Portuguese a plus). Travel domestically and internationally as needed.