LATAM Field Marketing Manager — ABM & Demand Gen

Teradata; Phoenix (AZ); On-site; USD 112,000 - 168,000; Full time

Benefits offered by this job

Health care

Life & disability insurance

401(k) retirement savings

Paid time off

Flexible work model

Job summary

Teradata is seeking a Manager, Field Marketing focused on Latin America (LATAM) with responsibilities supporting the USA and Canada. The role will drive ABM and demand generation programs to accelerate pipeline, partnering with LATAM sales teams and channel partners to activate content and campaigns.

You will manage regional marketing plans, coordinate events, and enable the field with assets, templates, and content. Fluency in English and Spanish is required; Portuguese is a plus.

Qualifications

• Bachelor's degree.
• 5–8 years in B2B marketing, with a focus on field marketing, demand generation, or ABM.
• Regional marketing experience across Latin America, with an understanding of the region's markets.
• Experience in B2B enterprise software, data, analytics, or AI.
• Strong organizational skills with experience managing field and virtual events.
• Understanding of direct and indirect (channel/partner) sales environments.
• Data-driven and analytical mindset, translating insights into action.
• Strong CRM usage and funnel reporting in Salesforce.

Responsibilities

• Drive demand generation across the LATAM region with digital programs, events, partner marketing, and content syndication.
• Coordinate asset and campaign delivery into ABM and marketing automation platforms.
• Work with regional sales leadership to align activity with pipeline goals and create enablement materials.
• Enable localized campaigns for Spanish- and Portuguese-speaking markets.
• Design and execute ABM programs for named and cluster accounts across the region.
• Plan regional field and virtual events end-to-end and manage campaigns.

Skills

ABM programs

Demand generation

Field marketing

Sales alignment

Marketing automation

English Spanish

Education

Bachelor's degree

Tools

Salesforce

Eloqua

Influ2

Job description

Teradata is seeking a Manager, Field Marketing focused on Latin America (LATAM) with responsibilities supporting the USA and Canada. The role will drive ABM and demand generation programs to accelerate pipeline, partnering with LATAM sales teams and channel partners to activate content and campaigns.

You will manage regional marketing plans, coordinate events, and enable the field with assets, templates, and content. Fluency in English and Spanish is required; Portuguese is a plus.