LatAm Field Marketing Manager — ABM & Demand Gen

Teradata; Hartford (CT); On-site; USD 112,000 - 168,000; Full time

Job summary

Teradata seeks a Manager, Field Marketing focused on Latin America (LATAM) with responsibilities spanning North America (USA/Canada). You will drive ABM and demand generation programs, partnering with LATAM sales to grow pipeline and strengthen customer preference for Teradata solutions.

You will enable regional campaigns, manage events, and work across language markets including Spanish and Portuguese. Ideal candidates have 5–8 years in B2B marketing, strong experience with ABM, marketing

Qualifications

• Bachelor’s degree required.
• 5–8 years in B2B marketing with field marketing, demand generation, or ABM.
• Regional marketing experience across Latin America.
• Experience with B2B enterprise software, data, analytics, or AI.
• Strong organizational skills and event management.
• Experience with direct and indirect (channel/partner) sales environments.
• Data-driven, able to diagnose funnel performance and take action.
• Proficient in Salesforce with campaign and pipeline reporting.

Responsibilities

• Drive demand generation activity across LATAM with pipeline ownership targets.
• Coordinate asset and campaign delivery for ABM and marketing automation platforms.
• Align marketing activity with regional sales goals and create enablement materials.
• Enable localized campaigns for Spanish- and Portuguese-speaking markets.
• Design and execute ABM programs across named and cluster accounts.
• Plan regional field and virtual events end-to-end and manage budgets.
• Provide social media support for local leaders.
• Coordinate regional marketing calendar and performance reviews.
• Travel domestically and internationally as needed.

Skills

ABM programs

Demand generation

Field marketing

Marketing automation

Salesforce proficiency

Data-driven optimization

Education

Bachelor’s degree

Tools

Influ2

Eloqua

Job description

Teradata seeks a Manager, Field Marketing focused on Latin America (LATAM) with responsibilities spanning North America (USA/Canada). You will drive ABM and demand generation programs, partnering with LATAM sales to grow pipeline and strengthen customer preference for Teradata solutions.

You will enable regional campaigns, manage events, and work across language markets including Spanish and Portuguese. Ideal candidates have 5–8 years in B2B marketing, strong experience with ABM, marketing