LATAM Field Marketing Lead for ABM & Demand Gen

Teradata; Pierre (SD); On-site; USD 112,000 - 168,000; Full time

Job summary

Teradata is seeking a Manager, Field Marketing focused on LATAM with additional responsibilities for North America (USA/Canada). You will drive ABM and demand generation to accelerate the sales cycle, build pipeline, and strengthen Teradata's market presence across Spanish- and Portuguese-speaking markets.

You will partner with regional sales and SDRs, craft localized campaigns, and manage events and budgets end-to-end while collaborating with global marketing colleagues to ensure consistent

Qualifications

• Bachelor's degree required.
• 5–8 years of experience in B2B marketing, with a focus on field marketing, demand generation, or ABM.
• Regional marketing experience across Latin America.
• Experience in B2B enterprise software, data, analytics, or AI.
• Strong organizational skills with experience managing field and virtual events.
• Understanding of both direct and indirect (channel/partner) sales environments.
• Data-driven and analytical mindset, turning insights into action.
• Proficient in Salesforce, including campaign and pipeline reporting.
• Fluent English and Spanish (Portuguese optional).

Responsibilities

• Drive demand generation activity across LATAM with clear pipeline ownership and targets.
• Coordinate asset and campaign delivery into ABM and marketing automation platforms.
• Align marketing activity to pipeline goals and develop field enablement materials.
• Enable localized campaigns for Spanish- and Portuguese-speaking markets.
• Design and execute ABM programs for named and cluster accounts across the region.
• Plan and manage regional field and virtual events end-to-end.
• Provide social media support for local leaders.
• Coordinate input for regional marketing calendar and performance reviews.
• Proactively manage regional marketing calendar and budget.
• Analyze full-funnel performance and adjust programs accordingly.
• Support channel/partner marketing activity including MDF utilization.
• Support USA/Canada efforts alongside North America team.

Skills

Organizational skills

Data-driven mindset

Proactive, self-motivated

Communication (English, Spanish)

Education

Bachelor's degree

Tools

Salesforce

Job description

Teradata is seeking a Manager, Field Marketing focused on LATAM with additional responsibilities for North America (USA/Canada). You will drive ABM and demand generation to accelerate the sales cycle, build pipeline, and strengthen Teradata's market presence across Spanish- and Portuguese-speaking markets.

You will partner with regional sales and SDRs, craft localized campaigns, and manage events and budgets end-to-end while collaborating with global marketing colleagues to ensure consistent